The Supra Summer Solstice Pack Pays Homage to the Longest Day of the Year
Michael Hines — June 14, 2011 — Fashion
References: suprafootwear & highsnobiety
Supra is celebrating the longest day of the year with a new pack of shoes dedicated to the summer solstice. The aptly named Supra Summer Solstice pack consists of two shoes and is set to drop on June 18th.
The pack consists of two Society Mids, one in powder blue and one in royal blue. According to Supra, the difference between the two colors is significant as the powder blues are dedicated to "the sky-gazing sun worshippers" while the royal blues are for "the merry wanderers of the night." If you're digging what Supra is selling then you better hope you are in either Paris, Berlin, Stockholm, London or Los Angeles come June 18th as these are the only cities that will have stores that stock the shoes. Oh, and did I mention that the Supra Summer Solstice pack is limited to 413 sequentially numbered pairs? Good luck and happy hunting.
The pack consists of two Society Mids, one in powder blue and one in royal blue. According to Supra, the difference between the two colors is significant as the powder blues are dedicated to "the sky-gazing sun worshippers" while the royal blues are for "the merry wanderers of the night." If you're digging what Supra is selling then you better hope you are in either Paris, Berlin, Stockholm, London or Los Angeles come June 18th as these are the only cities that will have stores that stock the shoes. Oh, and did I mention that the Supra Summer Solstice pack is limited to 413 sequentially numbered pairs? Good luck and happy hunting.
Trend Themes
1. Summer Solstice Fashion - Creating seasonal fashion items inspired by summer solstice can provide a sales boost, especially when limited edition and city-specific releases are made available.
2. Limited Edition Releases - Producing limited edition releases can create hype and exclusivity around a product, which appeals to younger generations and sneakerheads.
3. Location-specific Marketing - Providing access to limited edition products in specific cities through exclusive partnerships with retailers can increase brand loyalty among local customers.
Industry Implications
1. Fashion - Fashion brands can leverage seasonal events like the summer solstice to create limited edition products that speak to specific audiences and foster exclusivity.
2. Footwear - Footwear companies can introduce limited edition collections that cater to the preferences of target customers in specific locations, creating more excitement and hype.
3. Marketing - Marketing companies can help brands create location-specific campaigns and exclusive partnerships with retailers, boosting brand image and engagement among local customers.
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