The New SUPRA History Book Sheds Light on the Sneaker Industry
Katie Pagnotta — December 18, 2012 — Fashion
References: suprafootwear & hypebeast
The latest phenomenon in the shoe world is the SUPRA history book that is 260 pages long.
SUPRA was founded in 2006 and has been a strong competitor in the sneaker market. SUPRA merges skate culture, street art and fashion to form back to back lines of creative footwear. The book is a chronological unveiling of the brand's history. It features an editor's note, tons of pages of sneakers and limited edition collaborations with friends and celebrities. A fun feature of the book is the stories, photos and quotes from people like Lil Wayne, Jay-Z and Steve Aoki who are fans and endorsers of the brand.
The SUPRA history book is a culmination of the rich stories behind the brand.
SUPRA was founded in 2006 and has been a strong competitor in the sneaker market. SUPRA merges skate culture, street art and fashion to form back to back lines of creative footwear. The book is a chronological unveiling of the brand's history. It features an editor's note, tons of pages of sneakers and limited edition collaborations with friends and celebrities. A fun feature of the book is the stories, photos and quotes from people like Lil Wayne, Jay-Z and Steve Aoki who are fans and endorsers of the brand.
The SUPRA history book is a culmination of the rich stories behind the brand.
Trend Themes
1. Sneaker Culture Historiography - The rise of high-end sneaker coffee table books exemplifies a growing market for exploring the historical narratives of footwear brands.
2. Celebrity-endorsed Marketing - Featuring endorsements by icons like Jay-Z and Lil Wayne, the SUPRA history book offers an opportunity for brands to leverage celebrity culture to elevate their brand profiles and reach new audiences.
3. Creative Collaborative Fashion - The SUPRA history book highlights the success of merging fashion, street art, and skate culture, which presents an opportunity for fashion brands to collaborate with related industries to explore new avenues for consumer engagement.
Industry Implications
1. Publishing Industry - The rise of a niche market for shoe history books presents an opportunity for publishers to explore the creation and distribution of more book offerings to meet this growing demand.
2. Footwear Industry - SUPRA’s successful fusion of skate culture, street art, and fashion demonstrated in the history book, provides an opportunity for footwear companies to create similar unique lifestyle brands around footwear collections.
3. Celebrity Product Endorsement Industry - As evidenced by the SUPRA history book, the rise of celebrity-endorsement of fashion brands presents a unique channel for leveraging star power to market and promote products.
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