The Supr Slim Wallet is Touted as the "Thinnest Wallet Ever"
Meghan Young — August 8, 2012 — Art & Design
References: kickstarter & uncrate
The Supr Slim Wallet lays claim to being the "thinnest wallet ever." That's a bold statement, to say the least. Nevertheless, the elasticized material used to manufacture this money holder makes the claim pretty concrete. Incredibly skinny, it has the ability to stretch out to hold as many cards a person needs or wants to carry and shrink back when they are taken out. It is playfully described as a "card-carrying over-achiever," on Kickstarter.
Created by brothers Aaron and Erik Melander of Supr Good Co, the Supr Slim Wallet is not only practical and durable, it is also very stylish. Available in a range of colors including black, yellow and pink, the Supr Slim Wallet is designed for minimalists.
Created by brothers Aaron and Erik Melander of Supr Good Co, the Supr Slim Wallet is not only practical and durable, it is also very stylish. Available in a range of colors including black, yellow and pink, the Supr Slim Wallet is designed for minimalists.
Trend Themes
1. Ultra-thin Wallets - The trend towards ultra-thin wallets offers opportunities for manufacturers to pursue new, innovative designs that cater to consumer demands for practicality and style.
2. Flexible Wallet Materials - The use of elasticized materials in wallets presents opportunities for manufacturers to design ultra-thin wallets that can expand or contract based on the user's needs.
3. Minimalist Design - The trend towards minimalist design in wallets presents opportunities for manufacturers to create simple, stylish designs that appeal to consumer preferences for a clutter-free lifestyle.
Industry Implications
1. Fashion and Accessories - The ultra-thin wallet trend offers disruptive innovation opportunities for fashion and accessories manufacturers to design minimalist, chic wallets that appeal to consumers' aesthetic sensibilities.
2. Fintech - The flexibility of the materials used in ultra-thin wallets presents opportunities for FinTech companies to create innovative products that combine functionality with cutting-edge design.
3. E-commerce - The trend towards minimalist design in wallets presents opportunities for e-commerce retailers to leverage consumer preferences for simple, stylish products in their marketing and sales strategies.
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