The Supima Superior Pima Campaign Promotes Epic Cotton
Meghan Young — August 25, 2012 — Fashion
References: allaboutsupima & ibelieveinadv
The Supima Superior Pima campaign shows just how superior the company's cotton is by comparing it to epic landscapes, and maybe the odd perfect pet. From the high seas to the Grand Canyon and even a man's best friend, the cotton blend is something that just is. A part of life that should be appreciated like any other amazing sight.
Conceived and executed by the ad agency Johannes Leonardom USA, the Supima Superior Pima campaign stars model Tati Cotliar and male model John Hein. Clad in transformative looks, each outfit does complement the scene paired with it. Showcasing such labels as Lacoste, Bloomingdales and Splendid, the cotton is 100% grown in the USA, which is certainly something to be proud of. It also gives unusual qualities of strength, softness and color.
Conceived and executed by the ad agency Johannes Leonardom USA, the Supima Superior Pima campaign stars model Tati Cotliar and male model John Hein. Clad in transformative looks, each outfit does complement the scene paired with it. Showcasing such labels as Lacoste, Bloomingdales and Splendid, the cotton is 100% grown in the USA, which is certainly something to be proud of. It also gives unusual qualities of strength, softness and color.
Trend Themes
1. Comparative Advertising - Explore opportunities for brands to showcase their superiority by comparing their products or services to extraordinary elements or landscapes.
2. Sustainable Fashion - Discover ways for fashion brands to promote their use of sustainable materials, such as Supima cotton, as a unique selling point to consumers.
3. Transformative Fashion - Identify potential for fashion brands to create outfits that seamlessly blend with different scenes or environments, offering versatile and adaptable clothing options.
Industry Implications
1. Advertising - Consider strategies for ad agencies to develop visually impactful campaigns that highlight the unique features of a product or brand.
2. Fashion - Explore opportunities for fashion brands to incorporate sustainable materials into their products and communicate the value of eco-friendly fashion to consumers.
3. Textile Manufacturing - Discover ways for textile manufacturers to produce and market sustainable materials, like Supima cotton, to cater to the growing demand for eco-friendly textiles.
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