The New Superstar Supercolor Film Features Pharrell Williams
Rahul Kalvapalle — April 10, 2015 — Marketing
References: news.adidas & huhmagazine
Adidas Originals has revealed the official film for the Superstar Supercolor range developed in collaboration with Pharrell Williams. The collection involves an incredible 50 unique colors, presenting a choice like no other collection.
In addition to the official film, the new Superstar Supercolor website also includes a special behind-the-scenes video that delves deep into the Supercolor idea and concept with Pharrell. In the video, he talks about how making 50 different colors available around the world serves as a means of connecting people with others who share their tastes, while helping them appreciate others' sense of style.
Pharrell's voiceover does a great job summing up the campaign and the pack and what it all represents. "Don't decide your style based on my style or anyone else's. What makes us all individuals is that we can all choose for ourselves."
In addition to the official film, the new Superstar Supercolor website also includes a special behind-the-scenes video that delves deep into the Supercolor idea and concept with Pharrell. In the video, he talks about how making 50 different colors available around the world serves as a means of connecting people with others who share their tastes, while helping them appreciate others' sense of style.
Pharrell's voiceover does a great job summing up the campaign and the pack and what it all represents. "Don't decide your style based on my style or anyone else's. What makes us all individuals is that we can all choose for ourselves."
Trend Themes
1. Unique Color Ranges - With the success of the Superstar Supercolor range, there is an opportunity for other fashion brands to develop unique color ranges that offer diverse choices to consumers.
2. Collaborative Campaigns - The collaborative effort between Adidas Originals and Pharrell Williams sets a trend for other fashion brands to collaborate with celebrities and artists to create innovative campaigns.
3. Personal Expression & Diversity - The campaign emphasizes the importance of personal expression and embracing diversity, creating an opportunity for brands in various industries to promote individuality and inclusivity in their marketing.
Industry Implications
1. Fashion Industry - The fashion industry can take inspiration from the Superstar Supercolor range, introducing diverse color options in their product lines to cater to varying consumer preferences.
2. Celebrity Marketing Industry - The success of the collaboration between Adidas Originals and Pharrell Williams presents opportunities for the celebrity marketing industry to create more innovative campaigns that resonate with consumers.
3. Marketing Industry - Marketers can leverage the trend of personal expression and diversity in advertising campaigns across various industries, creating campaigns that celebrate individuality and inclusivity.
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