A$AP Rocky and Superism Created the 'Vision' Campaign to Benefit Youth
Riley von Niessen — November 7, 2016 — Life-Stages
References: superism.co & hypebeast
Looking to donate to organizations that strive to help underprivileged youth in the Orange County and L.A. area, rapper A$AP Rocky joined with menswear brand Superism for the 'Vision' campaign.
As HYPEBEAST reports, the two will offer a selection of limited-edition tees, hoodies and hats, which will be decorated by youth who will help to design them under their supervision. Each will feature colorful graphics that aim to represent what can happen when people come together.
Beginning November 4th, consumers who are interested in getting the limited-edition apparel to support the cause can find it available online at Superism's website. All the proceeds from the Vision project will go towards charities, which A$AP Rocky and Superism hope will one day incorporate a global range.
As HYPEBEAST reports, the two will offer a selection of limited-edition tees, hoodies and hats, which will be decorated by youth who will help to design them under their supervision. Each will feature colorful graphics that aim to represent what can happen when people come together.
Beginning November 4th, consumers who are interested in getting the limited-edition apparel to support the cause can find it available online at Superism's website. All the proceeds from the Vision project will go towards charities, which A$AP Rocky and Superism hope will one day incorporate a global range.
Trend Themes
1. Charitable Apparel Collaborations - The trend of creating limited edition apparel to support a charitable cause or organization is on the rise, creating opportunities for brands to drive sales while also giving back.
2. Community-driven Design - Incorporating underprivileged youth in the design process of charitable apparel presents an opportunity for brands to engage with and give back to their local communities.
3. Global Charitable Campaigns - Charitable apparel campaigns are expanding beyond local communities, creating opportunities for brands to connect with global causes and drive positive change on a larger scale.
Industry Implications
1. Fashion - Fashion brands can utilize charitable collaborations as an innovative marketing strategy that resonates with socially conscious consumers and creates brand equity.
2. Non-profit - Non-profit organizations and charities can leverage the popularity of apparel collaborations to raise funds and awareness for their causes.
3. Social Impact - The trend of charitable collaborations presents opportunities for brands focused on social impact to effectively integrate philanthropy into their business model and positively impact communities.
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