The Dark Knight Action Figures
lourdes sanchez bayas — July 1, 2008 — Life-Stages
References: likecool
As the July 18th theatrical release of the latest installment of the Batman franchise The Dark Knight draws near, the hype's crescendo, not to mention the merchandising of toys, posters, and related movie paraphernalia, is likely to intensify. I offer these Dark Knight action figures as exhibit A.
Introduced to the general public at the 2008 Tokyo Toy Show, The Dark Knight's 1/6 scale Batmobile, 12" figure features headlights light up function, cockpit/roof opening panel which slices up and down and dashboard. The Dark Knight also comes with a cool motorcycle with weapon features, grappling hooks and engine.
These action figures will be dropped later this year and there is no word on prices yet.
Really fun mash-up video below
Introduced to the general public at the 2008 Tokyo Toy Show, The Dark Knight's 1/6 scale Batmobile, 12" figure features headlights light up function, cockpit/roof opening panel which slices up and down and dashboard. The Dark Knight also comes with a cool motorcycle with weapon features, grappling hooks and engine.
These action figures will be dropped later this year and there is no word on prices yet.
Really fun mash-up video below
Trend Themes
1. Movie Merchandising - Disruptive innovation opportunity: Explore new ways to merchandise and promote movies to maximize fan engagement and generate revenue beyond ticket sales.
2. Collector's Edition Toys - Disruptive innovation opportunity: Develop high-quality and exclusive collectible toys that cater to the demand of hardcore fans and collectors.
3. Cross-selling Movie Toys - Disruptive innovation opportunity: Create partnerships between movie studios and toy manufacturers to create unique, movie-themed toys that can be cross-sold along with movie tickets or DVDs.
Industry Implications
1. Film Industry - Disruptive innovation opportunity: Embrace new marketing strategies and partnerships to increase revenue streams through merchandise sales.
2. Toy Industry - Disruptive innovation opportunity: Leverage popular movie franchises to create innovative and appealing toys that resonate with movie fans.
3. Entertainment Retail - Disruptive innovation opportunity: Explore creative ways to incorporate movie merchandise into retail experiences, such as exclusive in-store displays or limited edition releases.
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