Superga Has Broken the Record for the World’s Largest Shoe
Lacey-Jane Walsh — May 23, 2013 — World
References: blog.electricsekki & designtaxi
The Guinness World Record for the world’s largest shoe has been broken by an Italian shoe company called Superga. This massive piece of footwear is 20 feet long, 11 feet high and eight feet wide. Basically, Superga has created a stylish shoe for someone the size of the jolly green giant.
The shoe design for this mammoth sneaker is actually very creative, incorporating famous landmarks from both Italy and Hong Kong. The print on the shoe is done in black and white, but the sneaker’s laces are a vibrant shade of red.
This sleek looking record breaker has given the sneaker masterminds at Superga cause for celebration. This enormous shoe replica was created to promote one of the company’s new store locations and it wound up smashing a Guinness World Record.
The shoe design for this mammoth sneaker is actually very creative, incorporating famous landmarks from both Italy and Hong Kong. The print on the shoe is done in black and white, but the sneaker’s laces are a vibrant shade of red.
This sleek looking record breaker has given the sneaker masterminds at Superga cause for celebration. This enormous shoe replica was created to promote one of the company’s new store locations and it wound up smashing a Guinness World Record.
Trend Themes
1. Gigantic Footwear - The trend of creating oversized and record-breaking shoes presents opportunities for innovative marketing campaigns and brand promotions.
2. Creative Shoe Designs - The trend of incorporating famous landmarks into shoe designs opens up possibilities for unique collaborations and limited edition collections.
3. Celebration-driven Marketing - The trend of using record-breaking achievements as a promotional tool offers businesses an opportunity to generate buzz and engage with their audience.
Industry Implications
1. Footwear Manufacturing - The footwear manufacturing industry can explore new techniques and materials to create attention-grabbing oversized shoes for marketing purposes.
2. Fashion Retail - Fashion retailers can leverage creative shoe designs inspired by famous landmarks to attract customers and create unique collections that drive sales.
3. Event Marketing - Event marketing agencies can capitalize on celebration-driven marketing by helping brands plan and execute attention-grabbing events centered around record-breaking achievements.
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