Pringles' Super Bowl Ad Features a Depressed Alexa
Ellen Smith — January 18, 2019 — Marketing
In its latest teaser for its upcoming Super Bowl ad, Pringles hypothesizes what smart home devices would be upset about if they became sentiment, arriving at the conclusion that the most devastating reality would be the fact that these devices will never taste Pringles.
The short, six-second clip features a depressed-sounding Alexa. The device is placed on a table next to a can of Pringles, some of these chips are out of the can, right next to the device. An emotional soundtrack accompanies the ad, as Alexa is heard saying "Do I dream of Pringles? I don't dream."
The clever teaser trailer is prepping consumers for the full-length commercial, which will air at the 2019 Super Bowl.
The short, six-second clip features a depressed-sounding Alexa. The device is placed on a table next to a can of Pringles, some of these chips are out of the can, right next to the device. An emotional soundtrack accompanies the ad, as Alexa is heard saying "Do I dream of Pringles? I don't dream."
The clever teaser trailer is prepping consumers for the full-length commercial, which will air at the 2019 Super Bowl.
Trend Themes
1. Sentiment-enabled Smart Home Devices - Opportunity for developing smart home devices that can perceive and express emotions.
2. Emotional Advertising - Opportunity for advertisers to create emotional connections with consumers.
3. Teaser Marketing - Opportunity for businesses to build anticipation and generate buzz for upcoming products or campaigns.
Industry Implications
1. Smart Home Technology - Opportunity for innovating within the smart home technology industry to create more advanced and emotionally intelligent devices.
2. Advertising and Marketing - Opportunity for marketers and advertisers to leverage emotional advertising techniques to engage and resonate with consumers.
3. Entertainment Industry - Opportunity for entertainment companies to create engaging and compelling teaser trailers to build excitement for upcoming films, TV shows, or events.
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