Apple Thinks Bigger is Better for MP3 Players
Alex Covert — January 3, 2009 — Tech
References: techcrunch
TechCrunch is reporting that Apple is more than likely going to release a bigger version of their ever-popular iPod Touch. How big? From the current and classic 3.5-inch screen to a whopping 9-incher! There is also speculation that this is Apple’s shot at dominating the low priced netbook market.
Implications - In today's fast-paced world, the digitized consumer seeks constant reinvention of their beloved gadgets and devices. Apple is an example of a company who has recognized and served this need, coming out with consistent updates of their products within months of their initial release. Apple can serve as a case study for companies looking to reinvent themselves, proving that even the smallest alteration can make a difference.
Implications - In today's fast-paced world, the digitized consumer seeks constant reinvention of their beloved gadgets and devices. Apple is an example of a company who has recognized and served this need, coming out with consistent updates of their products within months of their initial release. Apple can serve as a case study for companies looking to reinvent themselves, proving that even the smallest alteration can make a difference.
Trend Themes
1. Bigger Ipod Touch - Apple's plan to release a larger version of the iPod Touch presents an opportunity for companies to create new accessories or apps specifically designed for the larger screen size.
2. Low Priced Netbooks - Apple's entry into the low priced netbook market sparks innovation opportunities for other companies to create more affordable and feature-rich alternatives.
3. Constant Product Updates - Apple's strategy of consistent product updates provides a blueprint for companies to continuously innovate and improve their offerings to meet the evolving needs of consumers.
Industry Implications
1. Consumer Electronics - The release of a larger iPod Touch by Apple opens up new possibilities for companies in the consumer electronics industry to develop and market accessories for the larger screen size.
2. Computer Hardware - Apple's foray into the low priced netbook market creates opportunities for companies in the computer hardware industry to design and manufacture more affordable and powerful alternatives.
3. Technology Services - The trend of constant product updates by Apple highlights the importance for companies in the technology services industry to offer ongoing support and updates to their customers, ensuring they stay competitive in a rapidly evolving market.
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