Colorpop Has Added 15 New Colors to Its Super Shock Shadows Line
Ellen Smith — January 9, 2018 — Fashion
Colorpop has expanded its popular Super Shock Shadows line, after the cosmetics company announced the addition of 15 shimmering hues.
Both high-shine and glossy, this eye shadow product is ideal for those looking to turn some heads in the New Year. The colors range from burnt oranges to shimmering purples, and feature playful names like 'Zoomship,' 'Issa' or 'Bae Rex.' The creme-powder formula offers an easy-to-apply texture that "delivers bold color and fine glitter in one swipe."
If the daring colors aren't enough to capture one's attention, the low price point will as each pot is available for under $5. The newly launched collection is available through the brands online store, helping makeup connoisseurs everywhere change up their makeup routine.
Both high-shine and glossy, this eye shadow product is ideal for those looking to turn some heads in the New Year. The colors range from burnt oranges to shimmering purples, and feature playful names like 'Zoomship,' 'Issa' or 'Bae Rex.' The creme-powder formula offers an easy-to-apply texture that "delivers bold color and fine glitter in one swipe."
If the daring colors aren't enough to capture one's attention, the low price point will as each pot is available for under $5. The newly launched collection is available through the brands online store, helping makeup connoisseurs everywhere change up their makeup routine.
Trend Themes
1. Shimmering Eye Shadows - Disruptive innovation opportunity: Develop a line of highly pigmented shimmering eye shadows with unique color selections and a creme-powder formula for easy application.
2. Affordable Cosmetics - Disruptive innovation opportunity: Create a range of low-priced eye shadow products that offer quality pigmentation and trendy colors to attract a wide customer base.
3. Online Makeup Stores - Disruptive innovation opportunity: Launch an online store that exclusively sells makeup products, providing convenience and accessibility to makeup enthusiasts worldwide.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce innovative eye shadow products, such as creme-powder formulas and shimmering shades, to capture the attention of beauty consumers.
2. Beauty - Disruptive innovation opportunity: Develop affordable makeup collections with a wide range of trendy colors to cater to budget-conscious beauty enthusiasts.
3. E-commerce - Disruptive innovation opportunity: Build an online platform exclusively dedicated to selling cosmetic products, providing a seamless shopping experience for makeup lovers.
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