The Adidas 'Super Position Sneakers' Put a Tassled Spin on a Classic Shoe
Alexander Lam — August 25, 2013 — Fashion
References: fancy
In an effort to put a new spin on an Adidas classic, designer Yohji Yamamoto launched the Super Position Sneakers. The classy footwear incorporates the iconic Adidas Superstar sneaker while adding a quirky flair. Yohji Yamamoto took the triple stripe logo and transformed it into a series irregular lines complete with flowing tassles at the end. A bundle of red thread hangs off of the end of each stripe as if the manufacturer forgot to cut it.
Each shoe features a host of premium materials combined with superb design. The lace stay is made of suede while supple leather lines the shoe. In addition, the insole is also lined with leather. The heel tab contrasts with the rest of the shoe to anchor the design visually.
Each shoe features a host of premium materials combined with superb design. The lace stay is made of suede while supple leather lines the shoe. In addition, the insole is also lined with leather. The heel tab contrasts with the rest of the shoe to anchor the design visually.
Trend Themes
1. Remixed Sneakers - There is an opportunity for shoe designers to add quirky flair to classic shoe designs by using irregular lines and tassels to enhance the overall footwear look.
2. Premium Materials - Designers can incorporate high-quality materials such as suede and leather into their shoe designs to create a luxury look and feel.
3. Unique Branding - There is an opportunity for brands to transform their logos into unique designs and incorporate them into shoe designs to create a signature look.
Industry Implications
1. Footwear - Shoe manufacturers can capitalize on the trend of remixed sneakers by producing their own branded designs that incorporate unique, quirky elements to differentiate themselves from competitors.
2. Luxury Fashion - The use of premium materials in shoe designs opens up opportunities for luxury fashion brands to produce high-end footwear that appeals to consumers looking for luxury and quality.
3. Branding and Marketing - Branding and marketing firms can work with shoe manufacturers to develop unique branding designs that can be incorporated into footwear to create a visually appealing product that stands out in the market.
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