Moutain Gear Wrapped in the Super Nova Box from Levi's and 686
Marissa Liu — December 10, 2009 — Fashion
References: 686 & radcollector
Levi’s and 686 have partnered to bring you a limited edition line of denim snowboard gear. To commemorate this collaboration and to highlight how special the line is, they have also created a bright orange Super Nova box.
Similar to the Super Nova box 686 created for their collaboration with New Balance, the orange-hued packaging features turquoise accents, white material tissue complete with elastics to secure the 3-ply raw denim snowboard gear. The Super Nova box is also an extremely limited edition with only ten being produced.
Similar to the Super Nova box 686 created for their collaboration with New Balance, the orange-hued packaging features turquoise accents, white material tissue complete with elastics to secure the 3-ply raw denim snowboard gear. The Super Nova box is also an extremely limited edition with only ten being produced.
Trend Themes
1. Limited Edition Collaborations - Disruptive innovation opportunity: Brands can partner to create exclusive, limited edition products that generate excitement and appeal to niche markets.
2. Functional Fashion - Disruptive innovation opportunity: Fashion brands can explore new ways to combine style and functionality, such as creating snowboard gear made from denim.
3. Creative Packaging - Disruptive innovation opportunity: Brands can think outside the box and develop unique packaging designs that enhance the overall product experience and create a sense of exclusivity.
Industry Implications
1. Apparel - Disruptive innovation opportunity: Apparel companies can explore collaborations with other industries, such as sports gear, to create unique product offerings.
2. Sporting Goods - Disruptive innovation opportunity: Sporting goods companies can partner with fashion brands to develop innovative and stylish gear that appeals to both athletes and fashion-conscious consumers.
3. Packaging - Disruptive innovation opportunity: Packaging companies can collaborate with brands to design innovative and eye-catching packaging solutions that enhance the product's perceived value.
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