The Super Mario Board Shorts are Officially Licensed
Michael Hemsworth — April 11, 2018 — Fashion
References: thinkgeek & geekalerts
The Super Mario Board Shorts have been designed as an officially licensed piece of apparel for avid video game fans to pick up when looking for a garment to hit the beach in this summer. Available for purchase from ThinkGeek, the shorts feature the iconic red and blue color scheme of the video game, and have been adorned with a smiling face of the titular character on bottom of the left leg. As video game culture shifts from being a niche pastime to a welcomed mainstream topic, the shorts identify how brands are creating stylish apparel to satisfy consumer demand for franchise-approved products.
The Super Mario Board Shorts come in a variety of size options and feature a hook-and-loop closure with a drawstring.
The Super Mario Board Shorts come in a variety of size options and feature a hook-and-loop closure with a drawstring.
Trend Themes
1. Branded Apparel - Opportunity for brands to create stylish clothing with popular franchise themes.
2. Video Game Fashion - Increasing demand for fashionable clothing inspired by video game culture.
3. Mainstream Game Merchandise - Expanding market for branded products from niche video games to appeal to a wider audience.
Industry Implications
1. Fashion and Apparel - Potential to collaborate with popular video game franchises and create licensed clothing lines.
2. Video Game Retail - Opportunity to expand product offerings to include licensed video game-themed apparel.
3. Gaming Culture Collectibles - Increasing demand for merchandise that allows gamers to showcase their passion for video games.
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