The Super Fertile Fall 2011 Murder Collection is Drop Dead Gorgeous
Souzan Michael — July 11, 2011 — Fashion
References: superfertile & lifelounge.au
Creative director, founder and designer of Super Fertile, Kali Arulpragasam, is known for her graphic and avant-garde creations. The brand's latest offering is its fall 2011 Murder jewelry collection.
The line is made up of gold, rubies, garnets and sapphires. Each piece is made to look like gunshot wounds, deep cuts, among other common and not-so-common injuries. The super-artistic collection by Arulpragasm (also known as musician MIA's older sister) is not just cool body art, but it also has a deeper meaning behind it.
Arulpragasam explains that she depicts violent imagery like "machine gun fire to the body, slashes, butchering and hacking of the throat, head and ears to portray the inhumanity around the world."
Previous collections from Super Fertile have revolved around themes of race, hunger, politics and money. Who would expect anything less from MIA's big sister?
The line is made up of gold, rubies, garnets and sapphires. Each piece is made to look like gunshot wounds, deep cuts, among other common and not-so-common injuries. The super-artistic collection by Arulpragasm (also known as musician MIA's older sister) is not just cool body art, but it also has a deeper meaning behind it.
Arulpragasam explains that she depicts violent imagery like "machine gun fire to the body, slashes, butchering and hacking of the throat, head and ears to portray the inhumanity around the world."
Previous collections from Super Fertile have revolved around themes of race, hunger, politics and money. Who would expect anything less from MIA's big sister?
Trend Themes
1. Graphic Jewelry - Jewelry designers are moving away from traditional gemstones to create avant-garde pieces that make a bold statement.
2. Shock Value Fashion - Fashion designers are using provocative and controversial imagery to create standout pieces that challenge societal norms.
3. Activism-infused Design - Designers are channeling their creativity to raise awareness and spark conversation about important issues through their artistic creations.
Industry Implications
1. Jewelry - Jewelry designers can incorporate unconventional materials and provocative themes to create unique and statement-making pieces that cater to a bold and edgy customer base.
2. Fashion - Fashion designers can push boundaries and challenge societal norms by incorporating controversial imagery and themes in their designs to create standout pieces that generate buzz and spark conversation.
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