The Super Bowl XLVIII Uses Fashion to Appeal to Female Fans
Ashley Noelle Lesiak — January 20, 2014 — Fashion
References: nfl & fastcocreate
The NFL has commissioned a number of high fashion designers to redesign the classic helmets as an add for Super Bowl XLVIII. According to statistics, around 42% of football fans are female. As an olive branch, the National Football League, with the support of Bloomingdales and the Council of Fashion Designers of America, had given forty-eight designers free reign to restyle the sport’s helmets.
In preparation for Super Bowl XLVIII, a large number of labels have been asked to re-vamp the unflattering headwear. Some of the names include Marchesa, Fenton/Falon, Alice + Olivia, Rag and Bone, Yigal Azrouel, Dannijio, Billy Reid, Public School and Rogan. There is also Dennis Basso, John Varatos, Narciso Rodriguez, Betsey Johnson, Vince Camuto, Helmut Lang and Badgley Mischka.
In preparation for Super Bowl XLVIII, a large number of labels have been asked to re-vamp the unflattering headwear. Some of the names include Marchesa, Fenton/Falon, Alice + Olivia, Rag and Bone, Yigal Azrouel, Dannijio, Billy Reid, Public School and Rogan. There is also Dennis Basso, John Varatos, Narciso Rodriguez, Betsey Johnson, Vince Camuto, Helmut Lang and Badgley Mischka.
Trend Themes
1. Fashion-infused Sports Equipment - There is an opportunity for the integration of high fashion and sports equipment design.
2. Gender-normalizing Sports Merchandise - There is an opportunity for the creation of sports merchandise that is appealing to both genders.
3. Collaboration Between Unrelated Industries - There is an opportunity for unrelated industries to collaborate in order to reach wider audiences.
Industry Implications
1. Fashion Industry - There is an opportunity for fashion industry players to expand into sports equipment design.
2. Sports Industry - There is an opportunity for the sports industry to create gender-neutral merchandise that appeals to both male and female fans.
3. Retail Industry - There is an opportunity for retailers to reach wider audiences through collaborating with unrelated industries.
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