The SUNO Tennis Sneakers Combine Comfort with Bold Style
Leslie Chen — December 19, 2011 — Fashion
References: sunony & blog.urbanoutfitters
Canvas shoes are a great way to stay comfortable while achieving a laid-back look, and these SUNO Tennis Sneakers will let you do just that in wildly bold style.
According to the Urban Outfitters blog, the SUNO Tennis Sneakers are made "in Kenya with the proceeds benefiting the David Sheldrick Wildlife Trust, an orphanage for baby elephants and rhinos." With such magnetic patterns and an easy way to give back, who could resist these fun kicks?
Slip on the SUNO Tennis Sneakers if you're getting tired of those worn-in Keds.
Implications - Consumers with hectic lifestyles look for easy ways to stand out. Practical shoes featuring a bold design attract shoppers who don't want to compromise comfort. Designers could focus on combining these two aspects to increase sales.
According to the Urban Outfitters blog, the SUNO Tennis Sneakers are made "in Kenya with the proceeds benefiting the David Sheldrick Wildlife Trust, an orphanage for baby elephants and rhinos." With such magnetic patterns and an easy way to give back, who could resist these fun kicks?
Slip on the SUNO Tennis Sneakers if you're getting tired of those worn-in Keds.
Implications - Consumers with hectic lifestyles look for easy ways to stand out. Practical shoes featuring a bold design attract shoppers who don't want to compromise comfort. Designers could focus on combining these two aspects to increase sales.
Trend Themes
1. Bold-canvas-sneakers - Consumers are drawn to practical shoes with a bold design, presenting an opportunity for designers to focus on combining these aspects for increased sales.
2. Socially-conscious-fashion - The SUNO Tennis Sneakers' charitable aspect highlights a trend towards socially conscious fashion brands.
3. African-inspired-designs - The fact that the SUNO Tennis Sneakers are made in Kenya suggests a growing trend of African-inspired designs that are both stylish and socially responsible.
Industry Implications
1. Fashion - The SUNO Tennis Sneakers demonstrate a growing trend of consumers seeking unusual, comfortable and socially responsible products to add to their fashion collections.
2. Sustainable Products - The sneaker industry could benefit from a trend towards the production of sustainable, socially responsible products.
3. Charitable Organizations - Socially conscious fashion products like the SUNO Tennis Sneakers present opportunities for charitable organizations in the form of collaborations and fundraising events.
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