Jason Ju Designs the Sundae Seat for DesignByThem
Amy Duong — January 11, 2024 — Art & Design
References: redirect.viglink & design-milk
Jason Ju is the design and production coordinator at Australia-based brand DesignByThem and he presents the Sundae Seat joining the larger Sundae collection. It is an armless and compact seating solution that sits low to the ground and has a deep structure and curvaceous lines. It is a modular design and is meant to evoke a sense of comfort and versatility.
Ju shares the design concept behind the collection, stating “Sundae was all about designing comfort into the aesthetic, to create a range that immediately comes across as welcoming and calming, but built internally to withstand both commercial spaces as well as living rooms." The entire chair is built around a steel structure for a minimal feel and retains the voluminous shape.
Image Credit: DesginByThem
Ju shares the design concept behind the collection, stating “Sundae was all about designing comfort into the aesthetic, to create a range that immediately comes across as welcoming and calming, but built internally to withstand both commercial spaces as well as living rooms." The entire chair is built around a steel structure for a minimal feel and retains the voluminous shape.
Image Credit: DesginByThem
Trend Themes
1. Modular Seating Solutions - The Sundae Seat by DesignByThem is a modular design that offers comfort and versatility, making it a disruptive innovation opportunity in the furniture industry.
2. Compact Furniture - The Sundae Seat is a compact seating solution that sits low to the ground, presenting a disruptive innovation opportunity for creating space-efficient furniture designs.
3. Curvaceous Design Aesthetics - With its deep structure and curvaceous lines, the Sundae Seat showcases a design trend of curvaceous aesthetics, presenting a disruptive innovation opportunity for incorporating unique shapes into furniture designs.
Industry Implications
1. Furniture Manufacturing - The Sundae Seat's modular and compact design presents a disruptive innovation opportunity for the furniture manufacturing industry to create versatile and space-efficient seating solutions.
2. Interior Design - The Sundae Seat's curvaceous design and aesthetically pleasing form offer a disruptive innovation opportunity for interior designers to incorporate unique and inviting seating options into various spaces.
3. Commercial Spaces - With its steel structure and ability to withstand commercial spaces, the Sundae Seat presents a disruptive innovation opportunity for the commercial industry to enhance the comfort and style of their establishments.
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