adidas Drops the Summer Spice Sneaker Pack For Spring/Summer 2018
References: adidas & highsnobiety
German sportswear giant adidas prepares for the warmer seasons with its latest Summer Spice pack full of new and classic footwear silhouettes. The label includes the all-new Atric F/22 PK as a part of the pack, and it boasts a utilitarian aesthetic that also adorns the other four pieces in the series. The Summer Spice pack also consists of the NMD R2, the Swift Run, the EQT Support ADV, and the adilette Sock shoes -- all of which retain the Summer Spice design palette of orange tones and black detailing accents.
The sneakers all take on an atric-inspired aesthetic and are constructed with weather-combating elements through its Primeknit and Merino wool blend across its uppers. Some additional components across all the footwear models include TPU accenting, heel pull tabs, adidas' three stripe branding, the label's signature Boost cushioning, and a gum rubber outsole. The Summer Spice pack is set to release on May 11th at adidas and select retailers globally.
The sneakers all take on an atric-inspired aesthetic and are constructed with weather-combating elements through its Primeknit and Merino wool blend across its uppers. Some additional components across all the footwear models include TPU accenting, heel pull tabs, adidas' three stripe branding, the label's signature Boost cushioning, and a gum rubber outsole. The Summer Spice pack is set to release on May 11th at adidas and select retailers globally.
Trend Themes
1. Utilitarian Footwear - Brands can explore creating functional, utilitarian-style footwear for a stylish yet practical appeal.
2. Weather-combatting Elements - Integrating weather-combatting materials like Primeknit and Merino wool into designs of various footwear models is a disruptive innovation opportunity.
3. Summer Spice Design Palette - Designers can use color palettes inspired by seasons and nature to create cohesive footwear collections.
Industry Implications
1. Sportswear - The sportswear industry can explore creating utilitarian yet stylish footwear for athletes and sport enthusiasts alike.
2. Fashion - Fashion houses can incorporate weather-combatting materials into their footwear lines for a practical yet chic appeal.
3. Retail - Retail industry players can capitalize on seasonal color palettes when creating cohesive footwear collections for their customers.
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