Common's Spring/Summer 2014 Lookbook Embraces Clean Minimalism
Jana Pijak — May 20, 2014 — Marketing
References: londoncollections & sleek-mag
Effortlessly cool is the only way to describe Common's Spring/Summer 2014 catalog. The youthfully modern lookbook showcases the latest from designer duo Emma Hedlund and Saif Bakir.
The Swedish designers are graduates from Central Saint Martins in London and are known for merging Scandinavian minimalism with a British element of cool when creating their wearable line of menswear pieces.
Monochromatic pairings, digitized print statement tees and practical outerwear pieces make up the foundation of a menswear line that is easy to incorporate into one's existing wardrobe. In addition to Scandinavian and British references, Common's Spring/Summer 2014 collection looks to New York for visual inspiration. For their latest offering, the label collaborates with Swedish-born, NYC-based graffiti artist Rubin, who creates a series of abstract, geometric prints for the line.
The Swedish designers are graduates from Central Saint Martins in London and are known for merging Scandinavian minimalism with a British element of cool when creating their wearable line of menswear pieces.
Monochromatic pairings, digitized print statement tees and practical outerwear pieces make up the foundation of a menswear line that is easy to incorporate into one's existing wardrobe. In addition to Scandinavian and British references, Common's Spring/Summer 2014 collection looks to New York for visual inspiration. For their latest offering, the label collaborates with Swedish-born, NYC-based graffiti artist Rubin, who creates a series of abstract, geometric prints for the line.
Trend Themes
1. Minimalist Streetwear Fashion - The fusion of Scandinavian minimalism and British cool creates an innovative menswear line with versatile pieces fitting for everyday wear.
2. Digitized Print Statement Tees - The use of digital prints on statement tees creates a dynamic visual experience for streetwear patrons looking to add a unique flair to their wardrobe.
3. Collaborations with Graffiti Artists - The integration of art into streetwear through artist collaborations adds a new level of creativity, complexity, and aesthetic appeal to the fashion industry.
Industry Implications
1. Fashion and Apparel - Fashion and apparel companies can leverage the minimalist and digitized aesthetic to create a versatile and distinctive product line that appeals to the modern men's fashion market.
2. Streetwear - The streetwear industry can take advantage of the popularity of collaborative work to create unique, intricate designs that are visually stunning and demand attention.
3. Art and Design - Art and design firms can collaborate with fashion companies to create pieces that fuse art and fashion together, opening up new markets for streetwear fashion brands.
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