This Understated SUGAWA IONWOOD Store Showcases the Product
Rebecca Byers — December 7, 2015 — Art & Design
References: retaildesignblog.net
SUGAWA IONWOOD is a new Chinese brand that is the first in the world to manufacture anion flooring. Anion floors are a system of wood flooring designed to purify the air and in order to communicate this, the SUGAWA IONWOOD boutique experience is based around the concept of exploring the five senses.
The space, although austere in terms of decor, is a comfortable environment that places the shopper's attention on the experience of the product. Cabinets from which samples of the flooring slide out side on the shop's floor, with a single cashier's desk made from a raw tree trunk sits at the back.
The SUGAWA IONWOOD retail concept is entitled 'Breathe Forest Air,' which aims to replicate the air purifying qualities of the flooring in the space.
The space, although austere in terms of decor, is a comfortable environment that places the shopper's attention on the experience of the product. Cabinets from which samples of the flooring slide out side on the shop's floor, with a single cashier's desk made from a raw tree trunk sits at the back.
The SUGAWA IONWOOD retail concept is entitled 'Breathe Forest Air,' which aims to replicate the air purifying qualities of the flooring in the space.
Trend Themes
1. Anion Flooring - The development of anion flooring creates opportunities for enhancing indoor air quality and promoting health and well-being.
2. Five Senses Shopping Experience - Designing retail spaces that focus on engaging the five senses can provide a unique and immersive shopping experience for customers.
3. Air-purifying Retail Concepts - Creating retail concepts centered around air-purifying products can tap into the growing demand for sustainable and healthier living environments.
Industry Implications
1. Home Improvement Retail - The home improvement retail industry can capitalize on anion flooring by offering a wide range of design options and installation services.
2. Interior Design - Interior designers can incorporate anion flooring into their projects to create healthier and more environmentally friendly living spaces.
3. Sustainable Architecture - Sustainable architects can integrate air-purifying flooring systems into their designs, contributing to the creation of healthier buildings and communities.
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