The Sugary Cosmetics Sugar Scoops Ice Cream Collection is Totally Sweet
Michael Hemsworth — May 9, 2020 — Marketing
References: sugarycosmetics & drugstorenews
The Sugary Cosmetics Sugar Scoops Ice Cream collection has been unveiled as a new range of cosmetics that all call to mind familiar desserts, shades and treats from the ice cream parlor for consumers to drool over. The collection includes a number of reusable fake lashes, blushes, a highlighting palette and a series of matte lipsticks. The brand has also announced the arrival of a mainstay palette that incorporates 17 highly pigmented ice cream-inspired shades for consumers to play with.
The Sugary Cosmetics Sugar Scoops Ice Cream collection is available for purchase directly from the brand and, like all of its other products, is cruelty-free. The collection is affordably priced starting at $10 and up to $30 to make it an accessible option for consumers of all ages.
The Sugary Cosmetics Sugar Scoops Ice Cream collection is available for purchase directly from the brand and, like all of its other products, is cruelty-free. The collection is affordably priced starting at $10 and up to $30 to make it an accessible option for consumers of all ages.
Trend Themes
1. Ice Cream-inspired Makeup - The trend of ice cream-inspired makeup presents opportunities for companies to create innovative cosmetic products that mimic the fun and whimsical nature of frozen desserts.
2. Reusable Fake Lashes - The trend of reusable fake lashes opens up possibilities for disruptors to create eco-friendly and sustainable alternatives to traditional single-use lashes.
3. Matte Lipsticks - The popularity of matte lipsticks indicates a market demand for long-lasting, non-drying formulas, providing an opportunity for brands to develop innovative matte lipstick formulas.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the ice cream-inspired makeup trend by creating exciting and unique products that appeal to consumers seeking playful and colorful cosmetic options.
2. Fashion Accessories - The fashion accessories industry can explore the reusable fake lashes trend by designing and manufacturing eco-friendly false eyelashes that can be easily reused multiple times, providing a sustainable alternative to disposable options.
3. Beauty/skincare - The beauty/skincare industry can tap into the popularity of matte lipsticks by developing new formulas that deliver long-lasting, matte finishes without leaving the lips feeling dry or uncomfortable.
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