The Massive Mobile Publisher 'Zynga' is Entering Web3 with Sugartown
Colin Smith — August 17, 2023 — Tech
References: youtube & venturebeat
Sugartown is a new Web3 game and platform developed by Zynga, the big mobile game developer and publishing label owned by Take-Two Interactive Software. Sugartown was unveiled on August 14, 2023, as Zynga’s first Web3 game and the first new Web3 game with an original IP by a major mobile game developer. Sugartown is built on the Ethereum network, providing players with an immersive environment where they can earn rewards and own digital assets.
In Sugartown, players use their ERC-721 Ora tokens as proof of ownership to gain access to the game. Oras are peculiar beings that use their creativity to transform Sugartown into a vibrant place filled with fun and games. By staking Oras, players can earn energy, which can then be used to play Sugartown games and earn Sugar, the in-game currency used to unlock exciting rewards. Sugartown will be an ecosystem of games that will continuously evolve over time, catering to Zynga’s community of holders and players. Players will have the opportunity to mint their own Oras later this year, with the initial run of 10,000 Oras being free. Owning an Ora will be a requirement to access free-to-play minigames within Sugartown. Sugartown will be available on web browsers and mobile devices through Forte’s wallet app.
Image Credit: Zynga
In Sugartown, players use their ERC-721 Ora tokens as proof of ownership to gain access to the game. Oras are peculiar beings that use their creativity to transform Sugartown into a vibrant place filled with fun and games. By staking Oras, players can earn energy, which can then be used to play Sugartown games and earn Sugar, the in-game currency used to unlock exciting rewards. Sugartown will be an ecosystem of games that will continuously evolve over time, catering to Zynga’s community of holders and players. Players will have the opportunity to mint their own Oras later this year, with the initial run of 10,000 Oras being free. Owning an Ora will be a requirement to access free-to-play minigames within Sugartown. Sugartown will be available on web browsers and mobile devices through Forte’s wallet app.
Image Credit: Zynga
Trend Themes
1. Web3 Gaming - The introduction of Zynga's Web3 game Sugartown signifies the rise of Web3 gaming, where players can earn rewards and own digital assets.
2. ERC-721 Tokens - The use of ERC-721 Ora tokens in Sugartown highlights the growing trend of utilizing non-fungible tokens as proof of ownership in virtual environments.
3. Evolving Game Ecosystems - Sugartown's promise of continuously evolving games points towards a trend of creating dynamic and adaptive gaming ecosystems to cater to player communities.
Industry Implications
1. Mobile Gaming - Zynga's entry into Web3 gaming with Sugartown indicates the convergence of the mobile gaming industry with blockchain technology.
2. Cryptocurrency - The integration of Ethereum and the use of Oras in Sugartown underscores the increasing intersection of cryptocurrencies and gaming.
3. Blockchain Technology - The development of Sugartown on the Ethereum network highlights the application of blockchain technology in creating immersive gaming experiences.
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