This Service Allows Brands to Gauge the Potential Success of a Pop-Up
Katherine Pendrill — August 29, 2015 — Business
References: thestorefront & techcrunch
'Storefront' recently launched a new online tool that helps brands gauge the potential success of a pop-up shop. Many e-commerce sites have begun experimenting with temporary retail space in the form of pop-up shops. This new tool helps these companies determine whether it is worth the risk to open an offline store.
The new platform is called 'RetailGrade' and it helps brands determine whether a retail location is appropriate for a pop-up shop. The online tool provides photos of the space, as well as information about population density, nearby shopping and the performance of existing retail outlets. RetailGrade will then determine the level of foot traffic the store is likely to receive and how many of these people would be potential customers. Based on this data, brands can determine what the potential success of a pop-up shop might be in that specific area.
The new platform is called 'RetailGrade' and it helps brands determine whether a retail location is appropriate for a pop-up shop. The online tool provides photos of the space, as well as information about population density, nearby shopping and the performance of existing retail outlets. RetailGrade will then determine the level of foot traffic the store is likely to receive and how many of these people would be potential customers. Based on this data, brands can determine what the potential success of a pop-up shop might be in that specific area.
Trend Themes
1. Pop-up Shop Validation - Using data and analytics, platforms like 'RetailGrade' are helping brands validate the potential success of pop-up shops before investing in physical retail spaces.
2. Temporary Retail Experiments - E-commerce sites are increasingly exploring temporary retail experiences like pop-up shops to test new markets and engage customers in offline settings.
3. Data-driven Location Selection - Brands are leveraging online tools that provide data on population density, shopping patterns, and existing retail performance to make informed decisions about selecting retail locations.
Industry Implications
1. E-commerce - Platforms like 'RetailGrade' offer e-commerce businesses the opportunity to experiment with temporary offline experiences and expand their customer reach.
2. Retail Analytics - The rise of platforms like 'RetailGrade' highlights the growing importance of retail analytics in helping brands make strategic decisions about offline store locations.
3. Market Research - Online tools like 'RetailGrade' enable brands to gather valuable market research data before investing in physical retail spaces, minimizing risks and optimizing success rates.
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