With Hard Graft's Single Snap Closure, You Have Nothing to Lose
Nika Kubiak — April 28, 2009 — Eco
References: shop.hardgraft
This is Hard Graft’s brilliantly simple, handmade New High collection to embrace all your daily necessities, from your Macbook, iPhone and iPod to magazines, documents and camera. It’s a seat belt-like parachute support for your gadgets that doubles as a modern version of man’s purse. Perfect for everyone.
The collection ranges from The Y MacBook sleeve, U moleskin case for the large planners, U add-on pouch with a single snap closure keep your cables, passport, charger, camera, to a Y phone case. Just check out the photos above.
New High is elegant, merging past and present. Made of 100% pure new wool felt, it’s sturdy yet soft, water repellent, shock-absorbing and environmentally friendly. It has a carefully selected, beautiful patina and skin structure which matures over time. It uses the brilliant slogan, “You lose what you don’t hold”.
The collection ranges from The Y MacBook sleeve, U moleskin case for the large planners, U add-on pouch with a single snap closure keep your cables, passport, charger, camera, to a Y phone case. Just check out the photos above.
New High is elegant, merging past and present. Made of 100% pure new wool felt, it’s sturdy yet soft, water repellent, shock-absorbing and environmentally friendly. It has a carefully selected, beautiful patina and skin structure which matures over time. It uses the brilliant slogan, “You lose what you don’t hold”.
Trend Themes
1. Handmade Tech Accessories - Disruptive innovation opportunity: Create tech accessories that blend craftsmanship and functionality, appealing to consumers seeking unique and high-quality products.
2. Multi-functional Cases - Disruptive innovation opportunity: Develop cases that can hold multiple devices and everyday essentials, catering to the needs of busy professionals and travelers.
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Industry Implications
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3. Eco-friendly Products - Disruptive innovation opportunity: Develop a line of sustainable products using materials like pure wool felt, targeting environmentally conscious consumers.
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