Stussy Toronto's Re-Opening Will Feature Unique Apparel
Riley von Niessen — April 7, 2017 — Business
After it's store on Queen Street West was taken over by Shinola, Stussy Toronto is set to re-open its doors in the city's Chinatown area. The new location is at 241 Spadina Avenue, and will be open from 11 a.m. until 7 p.m. on weekdays, and 11 a.m. until 5 p.m. on weekends.
To celebrate the official re-opening on April 8th, Stussy Toronto will be offering a range of apparel that boasts of the city. For example, a gray crewneck states "Stussy Toronto" on the back in Chinese-inspired lettering, along with the image of a dragon. A white tee features similar motifs, and states the address of the new location as well. Also featured in the collection are sweatpants, long-sleeve shirts, and various other graphic tees.
To celebrate the official re-opening on April 8th, Stussy Toronto will be offering a range of apparel that boasts of the city. For example, a gray crewneck states "Stussy Toronto" on the back in Chinese-inspired lettering, along with the image of a dragon. A white tee features similar motifs, and states the address of the new location as well. Also featured in the collection are sweatpants, long-sleeve shirts, and various other graphic tees.
Trend Themes
1. Localized Streetwear - The trend of incorporating city-specific references into fashion is growing, providing opportunities for brands to develop unique designs.
2. Bilingual Design - Designing graphic apparel with Chinese lettering in addition to English can be seen as a disruptive innovation, catering to multicultural markets.
3. Pop-up Store Marketing - Temporary pop-up shops can drive interest and hype for local fashion brands, and be a way to test new markets before committing to a permanent physical location.
Industry Implications
1. Fashion - The apparel industry can incorporate localized elements into their designs, catering to specific city markets.
2. Retail - Temporary pop-up stores can create opportunities for brands to create buzz and test new markets in various locations.
3. Marketing - Incorporating culturally specific designs and marketing strategies can be an innovative way to reach new demographics and build brand awareness.
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