The Stussy Livin General Store Collection Shows a New Side of the Brand
References: stussy & highsnobiety
The Stussy Livin General Store Collection shows a very different side of the west coast brand that some may find surprising.
Stussy’s been well-known for producing some of the most stylish urban clothes in the fashion industry. Over the years, the brand has been venturing outside of producing outfits by releasing skateboards and even a Medicom Toy Bearbrick. Now they’re taking it to the next level with the Stussy Livin General Store Collection. There are a few shirts here and there, but the focus for the most part is on lifestyle products such as plates, candles, glasses. From the looks of it, it appears that they’ve decided to follow in the footsteps of Japanese brand MUJI. So far the products are looking impressive and it’s clear that Stussy hasn’t sacrificed or toned down their style just to accommodate the home.
Stussy’s been well-known for producing some of the most stylish urban clothes in the fashion industry. Over the years, the brand has been venturing outside of producing outfits by releasing skateboards and even a Medicom Toy Bearbrick. Now they’re taking it to the next level with the Stussy Livin General Store Collection. There are a few shirts here and there, but the focus for the most part is on lifestyle products such as plates, candles, glasses. From the looks of it, it appears that they’ve decided to follow in the footsteps of Japanese brand MUJI. So far the products are looking impressive and it’s clear that Stussy hasn’t sacrificed or toned down their style just to accommodate the home.
Trend Themes
1. Lifestyle Products - The Stussy Livin General Store Collection highlights the trend of fashion brands expanding into lifestyle products, offering disruptive innovation opportunities for brands to cater to new consumer needs.
2. Brand Extension - Stussy's venture into lifestyle products demonstrates the trend of brand extension, providing opportunities for established brands to explore new markets and create a more comprehensive brand experience.
3. Influence of Japanese Design - The Stussy Livin General Store Collection shows the influence of Japanese brand MUJI in the fashion industry, presenting an opportunity for brands to incorporate minimalist and functional designs into their offerings.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of expanding into lifestyle products, allowing brands to diversify their offerings and enhance customer loyalty.
2. Home Goods - The Stussy Livin General Store Collection presents disruptive innovation opportunities in the home goods industry, showcasing how fashion brands can enter new markets and appeal to consumers looking for stylish and unique products for their homes.
3. Branding and Marketing - The trend of brand extension demonstrated by Stussy can inspire branding and marketing professionals to explore new strategies in creating a cohesive brand identity across multiple product categories.
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