The Stussy 2011 Fall Line Boasts Edgy Street Looks & Simple Sophistication
Jaime Neely — July 6, 2011 — Fashion
The new Stussy 2011 Fall Collection for men brings forth its classic street style infused with a hint of posh sophistication. The line features a plethora of classic warm weather pieces including plaid button-ups, striped cardigans, warm vests and and cashmere sweaters.
The hipster qualities of the Stussy Fall 2011 Collection are seen in the inclusion of suspenders, beanie caps and messy, just-rolled-out-of-bed ensembles. The models showcase a wide range of styles suitable for the office, a night on the town or while hanging out with friends on the weekend. Men will have no absolutely no problem keeping toast warm and looking super stylish with the Stussy 2011 Fall collection.
Implications - While consumers will be drawn to products boasting functional and practical qualities, the ways in which such products are received aesthetically will also play an important role in the success the product has in the marketplace.
The hipster qualities of the Stussy Fall 2011 Collection are seen in the inclusion of suspenders, beanie caps and messy, just-rolled-out-of-bed ensembles. The models showcase a wide range of styles suitable for the office, a night on the town or while hanging out with friends on the weekend. Men will have no absolutely no problem keeping toast warm and looking super stylish with the Stussy 2011 Fall collection.
Implications - While consumers will be drawn to products boasting functional and practical qualities, the ways in which such products are received aesthetically will also play an important role in the success the product has in the marketplace.
Trend Themes
1. Hipster Fashion Revival - The return of hipster fashion could generate opportunities for new streetwear brands and retailers.
2. Sophisticated Streetwear - The fusion of street style with sophisticated elements creates opportunities for upscale branding and marketing.
3. Comfortable Office Wear - The inclusion of office-appropriate pieces in streetwear collections creates new opportunities for comfortable yet stylish workwear.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the revival of hipster fashion and the trend towards sophisticated streetwear.
2. Retail Industry - Retailers can benefit from the increasing demand for comfortable, yet stylish workwear.
3. Marketing and Advertising Industry - The marketing and advertising industry can help upscale brands capitalize on the fusion of street style and sophistication in their branding and messaging.
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