Studio-at-Large's Nike Exhibit Depicts the High Tech Art of Motion
Brandon Bastaldo — April 21, 2013 — Art & Design
References: dezeen
Most consumers are only accustomed to thinking about how sneakers look on people's feet, and that's precisely why Studio-at-Large's tech infused art exhibit for Nike's 2013 Free collection is turning so many heads.
Studio-at-Large is a Shanghai-based design firm, and their latest art installation sees these visionaries portraying the beauty of motion in a three part, futuristic looking shoe art exhibit. Suspended on black lines, the design firm arranged colorful shoes from Nike's 2013 Free Collection around an illuminated track.
By doing this, patrons get the illusion of seeing a freeze frame from a fast paced race. Using only these vibrantly colored shoes and no mannequins, this part of the installation entitled 'The Track' is only one of three parts of Studio-at-Large's exbitit. Other Studio-at-Large installations include high tech, interactive components like motion-sensitive LED walls.
Studio-at-Large is a Shanghai-based design firm, and their latest art installation sees these visionaries portraying the beauty of motion in a three part, futuristic looking shoe art exhibit. Suspended on black lines, the design firm arranged colorful shoes from Nike's 2013 Free Collection around an illuminated track.
By doing this, patrons get the illusion of seeing a freeze frame from a fast paced race. Using only these vibrantly colored shoes and no mannequins, this part of the installation entitled 'The Track' is only one of three parts of Studio-at-Large's exbitit. Other Studio-at-Large installations include high tech, interactive components like motion-sensitive LED walls.
Trend Themes
1. Futuristic Shoe Art Installations - The use of technology in shoe art installations can enhance the aesthetic appeal and create a unique experience for consumers.
2. High Tech Interactive Exhibits - Integrating motion-sensitive LED walls in art exhibits creates an interactive experience and engages consumers in an innovative way.
3. Illusionary Art Installations - Creating an illusion of motion in shoe art installations adds an element of fantasy and delivers a unique experience for consumers.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage on futuristic shoe art installations to enhance in-store experiences for customers.
2. Art and Design - The art and design industry can utilize technology and new mediums to create unique and immersive experiences for consumers.
3. Advertising and Marketing - Advertising and marketing industry can create visually compelling and engaging brand experiences by integrating art installations with high-tech and interactive components.
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