This Studio Ghibli Clothing Line Uses Images from Six Famous Animated Films
Charlotte Joyce Kidd — October 9, 2015 — Fashion
References: wizardsofthewest & mic
This line of Studio Ghibli clothing uses the whimsical characters, settings and motifs from six of the Japanese film studio's most famous movies.
The stylish clothing incorporates the imagery of titles like 'Spirited Away,' 'Kiki's Delivery Service' and 'Castle in the Sky' into charming t-shirts, button downs and sweatshirts. The Studio Ghibli clothing collection comes from Wizards of the West, a Toronto-based apparel company. Company founder Jason West says that he was inspired by the work of Studio Ghibli and its most celebrated filmmaker Hayao Miyazaki -- particularly by the incredible global reach and passionate fandom of the animated movies.
This Studio Ghibli clothing is a great example of a fashion brand tapping into a pre-existent pop cultural fandom by creating whimsical designs that cater to an established group of passionate consumers.
The stylish clothing incorporates the imagery of titles like 'Spirited Away,' 'Kiki's Delivery Service' and 'Castle in the Sky' into charming t-shirts, button downs and sweatshirts. The Studio Ghibli clothing collection comes from Wizards of the West, a Toronto-based apparel company. Company founder Jason West says that he was inspired by the work of Studio Ghibli and its most celebrated filmmaker Hayao Miyazaki -- particularly by the incredible global reach and passionate fandom of the animated movies.
This Studio Ghibli clothing is a great example of a fashion brand tapping into a pre-existent pop cultural fandom by creating whimsical designs that cater to an established group of passionate consumers.
Trend Themes
1. Pop Culture Fashion - Creating clothing lines inspired by popular film franchises or TV shows is a lucrative trend that taps into fan culture and pre-existing fandom.
2. Nostalgic Clothing - Designing clothing that taps into a sense of nostalgia for beloved animated films, TV shows or games has the potential to engage nostalgic consumers looking for a walk down memory lane.
3. Limited Edition Apparel - Releasing a limited edition clothing line inspired by a popular anime or film franchise creates exclusivity and demand among collectors and fans of the franchise.
Industry Implications
1. Fashion - Fashion retailers have an opportunity to tap into established pop culture fandoms and create apparel lines that cater to nostalgic consumers and fans looking to express their love for their favorite animated films or TV shows.
2. Anime and Film Merchandise - Anime and film franchises can reach new heights of popularity and monetization by expanding their brand through merchandise partnerships with apparel companies, creating exclusive and sought-after collectibles.
3. Brand Licensing - Licensing the rights to products or designs from popular animation studios or film franchises can create new revenue streams for apparel retailers, while enriching the consumer experience for fans looking for more ways to engage with their favorite franchises.
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