Amsterdam's 'Student Hotel' Exemplifies the Youth-Based Travel Market
Cadhla Gray — September 14, 2015 — Art & Design
References: thestudenthotel & trendland
The 'Student Hotel' was conceived by Charlie MacGregor and designed by '...,stat,' created based on a student's place in life -- combining fun, learning and social spaces. Stylistically, the hotel aims to feel like a home-away-from-home, while still having the convenience and safety of a hotel.
The design is themed with a university residence in mind, and with simple furniture and some vintage decor, it feels like a comfortable dorm experience. The graphic art in the Student Hotel mimics a club or bar scene more than traditional hotel artwork. Finally, intellectual-inspiring details are strewn about, like bold quotes plastered on the walls and a small movie-watching hub that invites the young community to view TED talks together.
With student-aged individuals traveling much more than they used to, the tourism industry -- accommodations, transportation and travel companies like S-Trip or Contiki Tours -- is increasingly targeting 18 to 25-year-olds with marketing.
The design is themed with a university residence in mind, and with simple furniture and some vintage decor, it feels like a comfortable dorm experience. The graphic art in the Student Hotel mimics a club or bar scene more than traditional hotel artwork. Finally, intellectual-inspiring details are strewn about, like bold quotes plastered on the walls and a small movie-watching hub that invites the young community to view TED talks together.
With student-aged individuals traveling much more than they used to, the tourism industry -- accommodations, transportation and travel companies like S-Trip or Contiki Tours -- is increasingly targeting 18 to 25-year-olds with marketing.
Trend Themes
1. Youth-based Travel Market - There is a disruptive innovation opportunity to create hotels and travel experiences specifically designed for the needs and preferences of young travelers.
2. Home-away-from-home Concept - There is a disruptive innovation opportunity to create accommodations that combine the comfort and familiarity of home with the convenience and safety of a hotel.
3. Community-focused Travel Experiences - There is a disruptive innovation opportunity to develop travel experiences that foster a sense of community and social interaction among young travelers.
Industry Implications
1. Tourism - There is a disruptive innovation opportunity for the tourism industry to create new products and services tailored to the needs and desires of young travelers.
2. Accommodations - There is a disruptive innovation opportunity for the accommodations industry to design and market accommodations specifically for young travelers, incorporating elements of a dormitory experience.
3. Transportation - There is a disruptive innovation opportunity for transportation companies to develop services and offerings that cater to the unique needs and preferences of young travelers, such as student travel programs like S-Trip or Contiki Tours.
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