Stuart Murdoch's Installation Rings in the British Summer Time
Meghan Young — March 26, 2012 — Unique
References: mirror & inspire.2ia.pl
Artist and sculptor Stuart Murdoch has built a giant beach chair. Touted as the largest of its kind, it is taller than a double decker bus. The deckchair measures an impressive eight and a half meters tall and five and a half meters wide. Not to mention that it weighs nearly six tonnes.
Living and working in the Highlands of Scotland, Stuart Murdoch was commissioned by Pimm’s to mark the start of British Summer Time. Erected on Bournemouth beach in England, Stuart Murdoch's humungous art installation took 512 hours to build. Constructed out of 5,016 egg boxes, it not only rings in the summer season, it also celebrates the launch of Eggs for Soldiers' national egg and spoon race in March, which helped raise money for Help for Heroes.
Living and working in the Highlands of Scotland, Stuart Murdoch was commissioned by Pimm’s to mark the start of British Summer Time. Erected on Bournemouth beach in England, Stuart Murdoch's humungous art installation took 512 hours to build. Constructed out of 5,016 egg boxes, it not only rings in the summer season, it also celebrates the launch of Eggs for Soldiers' national egg and spoon race in March, which helped raise money for Help for Heroes.
Trend Themes
1. Giant Installations - Creating even larger installations that capture people's attention and become part of the cultural conversation.
2. Eco-friendly Installation Materials - Using eco-friendly or upcycled materials in installations to bring attention to environmental issues while creating art.
3. Interactive Installations - Creating installations that encourage audience participation and engagement, blurring the lines between art and entertainment.
Industry Implications
1. Art and Sculpture - Incorporating new, innovative techniques and materials to create extraordinary works of art that are both eye-catching and thought-provoking.
2. Advertising and Marketing - Using installations as a way to gain visibility and promote products, services, or events in a unique and attention-grabbing way.
3. Event Planning and Production - Building installations that elevate an event into an immersive experience, creating lasting memories for attendees and generating buzz for future events.
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