These Strive Milk Alternatives Were Created with Perfect Day
Michael Hemsworth — June 7, 2022 — Marketing
References: perfectday & foodbev
These Strive milk alternatives have been created by Strive Nutrition and Perfect Day as a series of products that are formulated to replicate the taste, texture and nutrition of cow's milk. The product range includes the Strive FreeMilk Whole and Chocolate, and the Strive Almond+Protein and Strive Oat+ Protein, which are formatted with 10-grams of animal-free whey per serving. The products will arriving on the brand's website starting in July with retail availability yet to be announced.
Co-Founder at the Strive Nutrition Corp. Dennis Cohlmia commented on the new Strive milk alternatives saying, "As a family-owned business that’s worked extensively in the dairy industry, we are excited to partner with Perfect Day to create this line of great-tasting, animal-free, protein-enriched beverages."
Co-Founder at the Strive Nutrition Corp. Dennis Cohlmia commented on the new Strive milk alternatives saying, "As a family-owned business that’s worked extensively in the dairy industry, we are excited to partner with Perfect Day to create this line of great-tasting, animal-free, protein-enriched beverages."
Trend Themes
1. Animal-free Protein Formulations - The creation of milk alternatives using animal-free whey protein presents an opportunity for companies to develop functional milk alternatives and disrupt the dairy industry.
2. Nutrition-based Product Diversification - Developing a range of milk alternatives that provide similar nutrition to cow's milk presents an opportunity for companies to diversify their product offerings and disrupt the beverage industry.
3. Plant-based Dairy Alternatives - The trend towards plant-based dairy alternatives presents an opportunity for companies to create milk alternative products that cater to a growing consumer demand for more environmentally sustainable products.
Industry Implications
1. Dairy Industry - The development of functional milk alternatives presents an opportunity for companies in the dairy industry to diversify their product offerings and adapt to changing consumer preferences.
2. Beverage Industry - The trend towards plant-based dairy alternatives presents an opportunity for companies in the beverage industry to create new products that cater to a growing consumer demand for environmentally sustainable options
3. Food Industry - Developing nutritionally complete and environmentally sustainable milk alternatives presents an opportunity for companies in the food industry to disrupt traditional food categories and appeal to conscious consumers.
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