Last Heir's sStrength in Numbers' Looks to Underground Culture
References: lastheirs & highsnobiety
Berlin-based fashion label Last Heirs opted for a subtle showcasing of its latest 'Strength in Numbers' collection for Spring/Summer 2019. The fashion house's founders Maximilian Dörner and Lea Roth prepared the show with intimacy in mind -- they created a familiar setting including long-term supporters, buyers and friends. The display concept featured a series of cardboard boxes with the collection's pieces lined up against the walls, with models all wearing the branded garments and unpacking them.
The visual aesthetics of the new seasonal collection look to Berlin's underground culture -- more specifically the party culture. It shows through its feminine cut details, heavy fabrication, fetishwear and chunky soles. Some key items in the range include a full boiler suit, white hues PVC cargo bottoms, heavyweight hoodies with transparent panels, and the 'Lost Hours' t-shirt.
The visual aesthetics of the new seasonal collection look to Berlin's underground culture -- more specifically the party culture. It shows through its feminine cut details, heavy fabrication, fetishwear and chunky soles. Some key items in the range include a full boiler suit, white hues PVC cargo bottoms, heavyweight hoodies with transparent panels, and the 'Lost Hours' t-shirt.
Trend Themes
1. Berlin-inspired Fashion - The Last Heirs fashion label draws inspiration from Berlin's underground culture, offering disruptive innovation opportunities for brands looking to tap into the city's vibrant and edgy fashion scene.
2. Intimate Showcasing - Last Heirs' 'Strength in Numbers' collection showcases an intimate and familiar setting, presenting an opportunity for businesses to explore alternative ways of displaying their products to create a more personal and immersive experience for customers.
3. Party Culture Influences - The heavy fabrication, fetishwear, and chunky soles featured in Last Heirs' collection reflect Berlin's party culture, opening up innovative avenues for companies to incorporate elements of this vibrant subculture into their own fashion designs.
Industry Implications
1. Fashion - The Last Heirs 'Strength in Numbers' collection highlights the potential for the fashion industry to tap into the underground culture of Berlin, offering unique designs inspired by the city's edgy and avant-garde fashion scene.
2. Retail - The intimate showcasing approach adopted by Last Heirs presents disruptive innovation opportunities for retailers to create immersive experiences that foster a sense of familiarity and connection with customers, ultimately enhancing brand loyalty.
3. Event Planning - Last Heirs' intimate presentation of their collection demonstrates the potential for event planners to create memorable and unique experiences that engage attendees on a deeper level and showcase products in a more personal and interactive manner.
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