Street Legal Cardio Machinery Hits the Road
Tawanda Johnson — December 9, 2009 — Unique
References: funktiontraining & rethinkcommunications
The fitness specialists of Funktion Personal Training are trying to get people out of the gym for their daily workouts. With the help of the creative minds at Rethink Communications they are making great strides with their new promotional stunt that involves the first street legal cardio machinery.
The stunt participant hit the city streets of Vancouver to get some exercise by riding a standard stationary bike. The side of the bike was branded with the Funktion logo along with the words escape your boring gym.
As he pedaled his way through the city streets with the extension cord dragging behind him he received a lot of attention from tourists, curious bystanders other cyclists and even the Vancouver news.
The stunt participant hit the city streets of Vancouver to get some exercise by riding a standard stationary bike. The side of the bike was branded with the Funktion logo along with the words escape your boring gym.
As he pedaled his way through the city streets with the extension cord dragging behind him he received a lot of attention from tourists, curious bystanders other cyclists and even the Vancouver news.
Trend Themes
1. Street Legal Fitness Equipment - There is an opportunity to create more fitness equipment that is specifically designed to be used on the streets.
2. Promotional Stunts - Businesses can take inspiration from Funktion Personal Training's promotional stunt in order to generate buzz for their products or services.
3. Outdoor Workouts - There is a growing trend towards outdoor workouts and fitness businesses can capitalize on this by offering classes and equipment designed for outdoor use.
Industry Implications
1. Fitness Equipment - Fitness equipment companies can innovate by creating street legal equipment for outdoor workouts.
2. Fitness Studios - Fitness studios can integrate outdoor workouts into their class offerings to appeal to customers who want to exercise in natural environments.
3. Marketing and Advertising - Marketing and advertising companies can come up with creative promotional stunts like the one used by Funktion Personal Training to generate buzz for their clients.
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