The Strange Adventures Ad Campaign Promotes a Comic Book Christmas
Meghan Young — December 20, 2013 — Marketing
References: ibelieveinadv
While some people who glance quickly at the Strange Adventures ad campaign may think it is promoting the gift of a superhero this Christmas season, it is actually encouraging people to purchase one its store gift cards. The comic book industry is on a high right now, so any kid or adult would love such a present. It could even make a great additional stocking stuffer.
Conceived by Impact, an ad agency based in Halifax, Canada, the Strange Adventures ad campaign was art directed by Pierre Tabbiner with creative direction by Eric Miller. It illustrates this fun and youthful gift by covering the classic logos of Batman, Star Trek and Superman in wrapping paper. Fun and festive, the geeky images were captured against a simple white backdrop by photographer Nathan Boone.
Conceived by Impact, an ad agency based in Halifax, Canada, the Strange Adventures ad campaign was art directed by Pierre Tabbiner with creative direction by Eric Miller. It illustrates this fun and youthful gift by covering the classic logos of Batman, Star Trek and Superman in wrapping paper. Fun and festive, the geeky images were captured against a simple white backdrop by photographer Nathan Boone.
Trend Themes
1. Comic Book Gift Cards - Disruptive innovation opportunity: Explore the concept of partnering with comic book stores to create branded gift cards featuring popular superheroes, tapping into the current popularity of the comic book industry.
2. Geek-themed Gift Wrapping - Disruptive innovation opportunity: Develop a line of geek-themed gift wrapping papers featuring iconic logos and characters from popular movies, TV shows, and comic books, catering to the growing demand for unique and personalized gift packaging.
3. Nostalgic Stocking Stuffers - Disruptive innovation opportunity: Create a range of nostalgic stocking stuffers inspired by classic superheroes, such as mini figurines, keychains, or collectible trading cards, leveraging the current trend of retro and vintage-inspired products.
Industry Implications
1. Gift Cards - Disruptive innovation opportunity: Introduce technology-driven gift card platforms that offer personalized designs and seamless online redemption, catering to the increasing consumer preference for digital gifting options.
2. Gift Packaging - Disruptive innovation opportunity: Develop eco-friendly and sustainable gift packaging solutions using recyclable materials and innovative designs that enhance the unboxing experience, addressing the rising demand for environmentally conscious products.
3. Collectibles and Memorabilia - Disruptive innovation opportunity: Combine traditional collectibles with augmented reality technology, creating interactive experiences and digital companions for physical items, meeting the growing demand for immersive and connected products.
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