Shelfie Lets You Take Pictures of Empty Shelves for Store Rewards
Alyson Wyers — October 2, 2014 — Business
References: takeashelfie & springwise
This app allows you to take pictures of empty shelves and their product tags and get store rewards in return. Shelfie is a mobile app that not only offers customer rewards, but also helps retailers receive data that will help them from being out of stock in the future. From marketing analysts Datacrowd, the free app is available from the Apple Store and Google Play in the United States.
As a customer, if you come across an empty shelf at a supermarket you can download the app and snap a shelfie including the price tag. Send the picture to Datacrowd with the GPS location and you will receive store rewards at either that specific location or for a participating brand. Datacrowd then passes on the information to the stockless store.
As a customer, if you come across an empty shelf at a supermarket you can download the app and snap a shelfie including the price tag. Send the picture to Datacrowd with the GPS location and you will receive store rewards at either that specific location or for a participating brand. Datacrowd then passes on the information to the stockless store.
Trend Themes
1. Mobile-enabled Inventory Tracking - The ability to track and manage inventory through a mobile app allows for real-time data collection and analysis.
2. Consumer-driven Stock Management - Empowering customers to report empty shelves and product stock levels helps retailers optimize their inventory and prevent out-of-stock situations.
3. Data-driven Customer Rewards - Using customer-submitted data on empty shelves, retailers can offer personalized rewards and incentives to drive customer loyalty.
Industry Implications
1. Retail - Retailers in various sectors can leverage mobile inventory apps to improve their stock management processes and enhance the customer experience.
2. Technology - Technology companies can develop inventory apps that integrate with retailers' systems to offer real-time data insights and empower customers to contribute inventory information.
3. Marketing and Analytics - Marketing and analytics firms can analyze the data collected from inventory apps to provide actionable insights and recommendations to retailers for optimizing their stock levels and customer rewards programs.
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