The Pee Analyzer Uses Urinals to Stop Drunk Driving
Alyson Wyers — July 23, 2013 — Autos
References: walyou
In an effort to stop drunk driving, the Pee Analyzer informed inebriated club-goers when to call a cab. Developed for Zouk night club, the DDB Group Singapore created the system due to the high drunk driving accidents in the small state.
The system stopped intoxicated patrons in two ways: the Pee Analyzer was placed inside urinals and determined the alcoholic content in the urine. If the person relieving himself was drunk, a sign lit up giving him the option of calling a cap or using the club's drive home service. The club also used RFID cards, which informed valets if the driver had too much to drink. This created a second check point to stop drunk driving. Zouk saw enormous success with the campaign, as hundred of guests called cabs as a result of the Pee Analyzer.
The system stopped intoxicated patrons in two ways: the Pee Analyzer was placed inside urinals and determined the alcoholic content in the urine. If the person relieving himself was drunk, a sign lit up giving him the option of calling a cap or using the club's drive home service. The club also used RFID cards, which informed valets if the driver had too much to drink. This created a second check point to stop drunk driving. Zouk saw enormous success with the campaign, as hundred of guests called cabs as a result of the Pee Analyzer.
Trend Themes
1. Drunk-detecting Technology - Opportunities for developing innovative technology that can detect alcohol levels in order to prevent drunk driving.
2. Smart Venue Solutions - Development of integrated systems within clubs and venues that promote responsible drinking and provide alternatives to driving under the influence.
3. Data-driven Interventions - Utilizing data and analytics to identify patterns and factors contributing to drunk driving and implementing targeted interventions.
Industry Implications
1. Nightclub and Bar Industry - Opportunities to implement drunk-detecting technologies and smart venue solutions to promote responsible drinking and reduce drunk driving incidents.
2. Automotive Industry - Potential for collaboration with clubs and venues to integrate technologies that can prevent intoxicated individuals from driving.
3. Analytics and Data Science - Utilizing data-driven insights to develop strategies and interventions aimed at reducing drunk driving incidents.
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