Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Ultra-Resistant Bags

Clean the Sky - Positive Eco Trends & Breakthroughs

Stone Island Dry Bags are Multi-Colored and Multi-Purpose

— May 6, 2011 — Marketing
Ultra-resistant, 100% waterproof, airtight and virtually indestructible, the Stone Island Dry Bags were designed in collaboration with reputable outdoors production company Ortlieb. Perfect for canoe trips, hikes or any outdoor activity (including walking to and from work in the rain), the bags offer guaranteed protection of all items it houses. Despite its relatively high price point of upwards of $250, the bag's lifespan is seemingly endless. Coming in three different styles - a duffel, a backpack and a shoulder bag -- and five different colors, there is a bag for every style; each is printed with the famed Stone Island compass logo.

To market the indestructible factor of the bags and bring them to life, Stone Island commissioned Italian filmmakers Lele Saveri and Giulia Maria Venturini and asked them to travel around Milan with their airtight, PVC-floating, 100% waterproof ultra-resistant bags and film the results in this creative video.
Trend Themes
1. Ultra-resistant Bags - Opportunity for disruptive innovation in durable and long-lasting outdoor bags.
2. Waterproof Technology - Opportunity for disruptive innovation in creating waterproof and airtight products.
3. Collaborative Design - Opportunity for disruptive innovation in partnering with specialized companies for product development.
Industry Implications
1. Outdoor Gear - Disruptive innovation opportunities in producing highly durable and versatile bags for outdoor activities.
2. Fashion - Disruptive innovation opportunities in creating stylish and functional waterproof bags for everyday use.
3. Film Production - Disruptive innovation opportunities in incorporating durable bags into creative marketing campaigns.
4.3
Score
Popularity
Activity
Freshness