Stone Fox Sweat is the Latest Subdivision of the Fashion Brand
Meghan Young — April 7, 2016 — Fashion
References: stonefoxswim & fashiongonerogue
Every brand is getting on the activewear bandwagon including one that was originally catered to brides with Stone Fox Sweat. Joining the subdivision Stone Fox Swim, this collection is made for women who have been looking for even more variety when it comes to their workout outfits. Since Stone Fox is much more bohemian and free-spirited than a lot of the other fashion labels starting their own activewear lines, Stone Fox Sweat stands out.
The debut line has a tropical influence in terms of both coloring and patterns. Captured against a lush backdrop, the Stone Fox Sweat collection boasts great sports bra and tight options. The Summer 2016 lookbook was shot by Nicole L. Hill and styled by Chelsea Bell.
The debut line has a tropical influence in terms of both coloring and patterns. Captured against a lush backdrop, the Stone Fox Sweat collection boasts great sports bra and tight options. The Summer 2016 lookbook was shot by Nicole L. Hill and styled by Chelsea Bell.
Trend Themes
1. Tropical Activewear - Opportunity for brands to tap into the growing demand for activewear with a tropical aesthetic.
2. Bohemian-inspired Activewear - Disruption potential in the market for activewear brands offering a bohemian and free-spirited style.
3. Variety in Workout Outfits - Demand for activewear brands that provide diverse options for women's workout outfits.
Industry Implications
1. Fashion - Fashion brands can expand their product lines by introducing activewear collections with a tropical influence.
2. Fitness - Disruptive innovation opportunity for fitness brands to offer bohemian-inspired activewear to attract a niche market.
3. Photography and Styling - Opportunity for photographers and stylists to collaborate with activewear brands like Stone Fox Sweat to create visually appealing lookbooks.
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