These Stepping Stone Ads by Extreme Group are a Bit of a Shock
Peter Vallas — January 20, 2011 — Marketing
References: steppingstonens & extremegroup
These featured Stepping Stone ads recently released by Extreme Group definitely display some clever shockvertising tactics.
Stepping Stone is an organization based in the Maritimes that helps out sex workers. They believe that sex workers have rights just as everyone else does and therefore deserve protection. These Stepping Stone ads by Extreme Group bring the message forward that sex workers are brothers, mothers and daughters too.
Implications - Shockvertising continues to be an effective way for products and services to gain media and consumer attention. Businesses looking to instantly create viral ads should consider shockvertising in their advertising strategies because the Internet is a medium that has been proven to tolerate slightly more risque content than television or radio programming is able to successfully do.
Stepping Stone is an organization based in the Maritimes that helps out sex workers. They believe that sex workers have rights just as everyone else does and therefore deserve protection. These Stepping Stone ads by Extreme Group bring the message forward that sex workers are brothers, mothers and daughters too.
Implications - Shockvertising continues to be an effective way for products and services to gain media and consumer attention. Businesses looking to instantly create viral ads should consider shockvertising in their advertising strategies because the Internet is a medium that has been proven to tolerate slightly more risque content than television or radio programming is able to successfully do.
Trend Themes
1. Shockvertising Tactics - Companies can utilize shockvertising as an effective way to gain media and consumer attention with slightly more risque content.
2. Sex Workers' Rights - Businesses can promote social justice issues like sex workers' rights to create a positive brand reputation and connect with consumers on a deeper level.
3. Protective Services for Sex Workers - There is a growing demand for organizations and businesses that provide protective services to sex workers due to the need for equal rights and protection for all individuals.
Industry Implications
1. Advertising - The advertising industry can take advantage of shockvertising tactics to create effective and viral ad campaigns for their clients.
2. Social Justice - Industries focused on social justice can work to support and promote causes like sex workers' rights, creating a positive impact on both consumers and the community.
3. Non-profit Organizations - There is a need for more non-profit organizations and businesses that provide protective services and support to sex workers to ensure equal rights for all individuals.
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