Steph IQ Will Only Begin When a Three-Point Shot is Made
Justin Lam — May 7, 2018 — Tech
References: engadget & fastcompany
Under Armour's Steph IQ is a unique blend of real-time mobile trivia and basketball hosted by NBA icon Steph Curry. Building off the popularity of HQ's trivia model, this new mobile trivia game tasks players with answering a set number of questions of increasing difficulty, all in hopes of winning the prize pool. However, unlike HQ's cash prizes, Steph IQ will offer winning players store credit to Under Armour, pairs of the Curry 5 sneaker and even NBA playoff tickets.
Like HQ trivia, this basketball-focused mobile trivia game will only be accessible at a specific time of day, but this time is never fully scheduled as the trivia doesn't begin until Steph Curry sinks his first three-point shot in a playoff game. This unique mechanic will be carefully curated by Under Armour and is being done to marry the physical and digital experience of watching a live sports event.
Image Credit: Under Armour
Like HQ trivia, this basketball-focused mobile trivia game will only be accessible at a specific time of day, but this time is never fully scheduled as the trivia doesn't begin until Steph Curry sinks his first three-point shot in a playoff game. This unique mechanic will be carefully curated by Under Armour and is being done to marry the physical and digital experience of watching a live sports event.
Image Credit: Under Armour
Trend Themes
1. Real-time Mobile Trivia - Real-time mobile trivia games like Steph IQ offer opportunities to engage audiences and promote brands through interactive gameplay.
2. Integration of Physical and Digital Experiences - The marriage of physical and digital experiences in live sports trivia games presents opportunities for brands to enhance fan engagement and create immersive experiences.
3. Gamification of Sponsorship - Sports trivia games, such as Steph IQ, provide a platform for brands to gamify their sponsorships, driving customer engagement and loyalty through interactive gameplay.
Industry Implications
1. Mobile Gaming - The rise of real-time mobile trivia games creates opportunities for the mobile gaming industry to develop innovative gameplay mechanics and engage a wider audience.
2. Sports Marketing - The integration of physical and digital experiences in live sports trivia games offers opportunities for sports marketers to create unique brand experiences and drive fan engagement.
3. Sponsorship and Advertising - The gamification of sponsorship in sports trivia games allows brands to leverage interactive gameplay to promote their products and services, creating new advertising opportunities.
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