The Stella McCartney Resort 2012 Goes to Great Lenghts with Playful Patterns
Jaime Neely — June 15, 2011 — Fashion
References: stellamccartney & becauseimaddicted.net
The Stella McCartney Resort 2012 collection boasts a variety of styles, playful patterns and stunning cuts. The most notable feature of the collection is the length chosen for a wide range of the pieces. The Stella McCartney Resort 2012 line challenges convention with its floor-sweeping dresses embellished with unusual prints. The longer dresses are flowy with loose-fitting skirts that make for a relaxed look suitable for the warmer weather.
The Stella McCartney Resort 2012 collection also explores a plethora of designs and patterns. From bold stripes to futuristic florals to color blocking, the collection is eye-catching and certainly a standout this season. With loose-fitting blazers, silk office dresses and sexy pencil pants, the Stella McCartney Resort 2012 collection is applause-worthy.
The Stella McCartney Resort 2012 collection also explores a plethora of designs and patterns. From bold stripes to futuristic florals to color blocking, the collection is eye-catching and certainly a standout this season. With loose-fitting blazers, silk office dresses and sexy pencil pants, the Stella McCartney Resort 2012 collection is applause-worthy.
Trend Themes
1. Floor-sweeping Dresses - Disruptive innovation opportunity lies in offering customizable dresses with advanced technology using smart fabrics and 3D printing.
2. Bold Prints - Opportunities exist for fashion brands to incorporate augmented reality technology in creating immersive shopping experiences for customers to try new bold prints virtually.
3. Loose-fitting Styles - Innovative opportunities exist for brands that invest in the creation of eco-friendly, organic and recycled materials that can be used to produce relaxed, loose-fitting fashion wear.
Industry Implications
1. Fashion - By leveraging digitization, brands can create 3D models of their designs to achieve faster speed to market, save costs and reduce waste.
2. Textile - Opportunities exist for textile companies to delve into the production of smart fabrics that have features such as UV protection or moisture-wicking capabilities driven by technological advancements.
3. Retail - Retail brands can use data-driven insights to develop more targeted marketing campaigns effectively and efficiently thereby gaining an edge in the competitive e-commerce space.
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