Stefan Janoski Nike SB Zooms Brings Formal Wear from a Sneaker Brand
Jonathon Brown — November 22, 2012 — Fashion
With the release of these gorgeous Stefan Janoski Nike SB Zooms, it's clear Nike can do more than make sneakers.
Providing loyal Nike footwear fans with an opportunity to upgrade their look, the Stefan Janoski Nike SB Zooms are done in all-black with an undercover blacked-out Nike logo. Although the swoosh is still there, it's hidden enough to blend in and keep you from getting turned away at a "no sneakers" event.
The Stefan Janoski Nike SB Zooms were created with the help of, who else, Stefan Janoski. Janoski is an American professional skateboarder and the third person on Nike SB to have his own pro model shoe.
What's interesting about the Stefan Janoksi Nike SB Zooms is they are far from your typical skateboarding shoe and move more towards semi-formal footwear.
Providing loyal Nike footwear fans with an opportunity to upgrade their look, the Stefan Janoski Nike SB Zooms are done in all-black with an undercover blacked-out Nike logo. Although the swoosh is still there, it's hidden enough to blend in and keep you from getting turned away at a "no sneakers" event.
The Stefan Janoski Nike SB Zooms were created with the help of, who else, Stefan Janoski. Janoski is an American professional skateboarder and the third person on Nike SB to have his own pro model shoe.
What's interesting about the Stefan Janoksi Nike SB Zooms is they are far from your typical skateboarding shoe and move more towards semi-formal footwear.
Trend Themes
1. Skater-inspired Formal Wear - Opportunity to expand skater-inspired fashion into formal wear and appeal to club and bar scenes.
2. Sneaker Brands in Non-sneaker Markets - Opportunity for sneaker brands to enter new markets and disrupt traditional industries such as formal wear.
3. Collaborative Design - Opportunity for niche athletes, such as professional skateboarders, to partner with major clothing brands to create unique products in non-traditional markets.
Industry Implications
1. Fashion - Opportunity to expand into new markets and appeal to a broader range of customers with skater-inspired formal wear.
2. Athletic Wear - Opportunity to create collaborative designs with niche athletes to expand into non-traditional markets and introduce new products.
3. Footwear - Opportunity to disrupt the formal wear industry and appeal to younger audiences with stylish, skater-inspired shoes.
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