This STD Campaign Uses Phrases Spelled Out in Unwrapped Condoms
References: getcheckedomaha & adweek
These highly creative ads were designed by Serve Media in order to promote the Women's Fund of Omaha's STD campaign. The design team created images that display sensual words, which have been spelled out it unwrapped (and unused) condoms.
The condom typography is colorful, which makes it eye-catching and engaging. Its imagery also connects the STD campaign's highlighted issue directly to a solution. For example, one of the posters displays the word 'Love' spelled out with purple, pink and yellow condoms. Below the word, another phrase reads "is more beautiful without a herpes breakout."
The campaign is a great way to draw in viewers thanks to its creative use of condom wrappers and familiar typography. It also presents a meaningful message that the organization hopes will encourage teenagers to visit getcheckedomaha.com in order to stay informed about sexually transmitted diseases.
The condom typography is colorful, which makes it eye-catching and engaging. Its imagery also connects the STD campaign's highlighted issue directly to a solution. For example, one of the posters displays the word 'Love' spelled out with purple, pink and yellow condoms. Below the word, another phrase reads "is more beautiful without a herpes breakout."
The campaign is a great way to draw in viewers thanks to its creative use of condom wrappers and familiar typography. It also presents a meaningful message that the organization hopes will encourage teenagers to visit getcheckedomaha.com in order to stay informed about sexually transmitted diseases.
Trend Themes
1. Creative Advertising - Opportunity for businesses to utilize unconventional and eye-catching methods to promote their campaigns.
2. Visual Engagement - The use of vibrant and visually appealing images to capture and maintain the attention of the target audience.
3. Health Education - The promotion of awareness and information related to sexually transmitted diseases, providing an opportunity for businesses to develop educational resources.
Industry Implications
1. Advertising and Marketing - The use of creative advertising techniques to attract and engage consumers in promoting various campaigns.
2. Graphic Design - The creation of visually striking and innovative designs to communicate messages effectively in campaigns and advertisements.
3. Healthcare and Wellness - The development of educational programs and resources to promote awareness and prevention of sexually transmitted diseases.
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