New Balance and StAUD Drop the 'Classic Then, Classic Now' Collection
Niko Pajkovic — October 18, 2021 — Fashion
References: newbalance & modern-notoriety
Continuing their multi-year partnership, New Balance and STAUD have unveiled their third collaborative sneaker collection: the 'Classic Then, Classic Now' Fall 2021 collection.
The colorful collection includes new versions of the 'New Balance 574' and the 'New Balance 57/40.' The old-school '574' is delivered in a combination of nylon, leather, and suede materials, while the '57/40' comes dressed in rubber, nylon, and a translucent material on the toebox.
Both models present a neutral-toned base with vibrant, primary colors throughout. According to the company, the designs for the shoes draw inspiration from '80s workout culture, where bold colors and eye-catching footwear were the norm. The new collection is set to launch on October 26 on both brands' online stores.
The colorful collection includes new versions of the 'New Balance 574' and the 'New Balance 57/40.' The old-school '574' is delivered in a combination of nylon, leather, and suede materials, while the '57/40' comes dressed in rubber, nylon, and a translucent material on the toebox.
Both models present a neutral-toned base with vibrant, primary colors throughout. According to the company, the designs for the shoes draw inspiration from '80s workout culture, where bold colors and eye-catching footwear were the norm. The new collection is set to launch on October 26 on both brands' online stores.
Trend Themes
1. '80s Workout Culture-inspired Shoes - The popularity of retro-inspired fashion creates an opportunity for footwear brands to introduce new designs inspired by a specific era.
2. Collaborative Sneaker Collections - Partnerships between fashion and sneaker brands continue to provide a space for creativity and innovation in the footwear industry.
3. Bold Color Use in Sneaker Designs - The use of eye-catching color combinations in sneaker designs can be leveraged as a competitive edge for brands in the market.
Industry Implications
1. Footwear - Footwear brands can capitalize on the popularity of retro styles and collaborations to create unique products that appeal to consumers.
2. Fashion - Collaborations between fashion and sneaker brands can lead to new and exciting products that draw in customers from both industries.
3. Sports Equipment - The use of bold colors and eye-catching designs in sneakers can be utilized by sports equipment brands to create unique and stylish products for athletes.
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