'philosophy' Launches a Campaign in Support of Mental Wellness
Mary Van Puymbroeck — May 16, 2017 — Marketing
References: forbes & refinery29
Cosmetic company 'philosophy' has launched a statement-making beauty campaign that supports mental health initiatives.
The idea is that often in Western society, we ask one another about our well-being, but in a superficial way. philosophy has released a heart-felt commercial highlighting the objectives of the campaign. It is is meant to encourage people to dig a little deeper and try to understand each other's mental state. The brand believes that by having a more honest conversation that cuts deeper into how others are feeling, we can better support those living with mental health issues. This statement-making beauty campaign works to go even further. 100% of the proceeds of it's limited-edition 'Amazing Grace Firming Body Lotion' will go to organizations that support the mental health and well-being of women.
This is just one of a few examples of companies working to support social good initiatives, while targeting consumers who share its core values.
The idea is that often in Western society, we ask one another about our well-being, but in a superficial way. philosophy has released a heart-felt commercial highlighting the objectives of the campaign. It is is meant to encourage people to dig a little deeper and try to understand each other's mental state. The brand believes that by having a more honest conversation that cuts deeper into how others are feeling, we can better support those living with mental health issues. This statement-making beauty campaign works to go even further. 100% of the proceeds of it's limited-edition 'Amazing Grace Firming Body Lotion' will go to organizations that support the mental health and well-being of women.
This is just one of a few examples of companies working to support social good initiatives, while targeting consumers who share its core values.
Trend Themes
1. Social Good Marketing - Disruptive innovation opportunity: Create campaigns that support social causes and encourage meaningful conversations.
2. Mental Wellness Focus - Disruptive innovation opportunity: Develop products or services that promote mental health and well-being.
3. Conscious Consumerism - Disruptive innovation opportunity: Cater to consumers who prioritize purchasing from brands aligned with their values.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunity: Introduce beauty products that address mental wellness and support related initiatives.
2. Marketing and Advertising - Disruptive innovation opportunity: Offer creative strategies to help brands incorporate social good initiatives into their marketing campaigns.
3. Mental Health and Well-being - Disruptive innovation opportunity: Develop innovative services and technology solutions to support mental health and well-being.
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