The State Farm Driver Feedback App Encourages Safe Driving
Michael Hines — May 3, 2011 — Autos
I can only imagine the groans of teenage drivers when they realize that their parents are monitoring their driving with the State Farm Driver Feedback app. The State Farm Driver Feedback app is designed to help drivers drive safer by monitoring hard acceleration, hard deceleration and swerves, three of what the National Highway Traffic Safety Administration calls the riskiest driving behaviors.
Risky business is all good if you're Tom Cruise, but behind the wheel, it can have grave and occasionally expensive consequences. The app is made for the iPhone and uses its built-in accelerometer to gather data that can be sent in the form of a text message or email. The app seems to be designed with teenagers in mind, but I think drivers of all ages could benefit from it. After all, who doesn't want to learn how to drive slightly safer using an app?
Risky business is all good if you're Tom Cruise, but behind the wheel, it can have grave and occasionally expensive consequences. The app is made for the iPhone and uses its built-in accelerometer to gather data that can be sent in the form of a text message or email. The app seems to be designed with teenagers in mind, but I think drivers of all ages could benefit from it. After all, who doesn't want to learn how to drive slightly safer using an app?
Trend Themes
1. Driver Monitoring Technology - Discover the growing trend of driver-monitoring apps that use technology to promote safe driving behaviors and reduce risks on the road.
2. Data-driven Safety Measures - Explore the trend of using data gathered from driver behavior monitoring apps to implement targeted safety measures and interventions.
3. Personalized Driver Feedback - Learn about the trend of providing personalized feedback to drivers through apps, creating opportunities for continuous improvement and safer driving habits.
Industry Implications
1. Insurance - Innovative driver-monitoring apps create opportunities for insurance companies to offer personalized coverage plans and incentives based on individual driving behavior.
2. Automotive - The automotive industry can capitalize on driver-monitoring apps by integrating the technology directly into vehicles, enhancing the safety features and user experience.
3. Mobile App Development - The growing demand for driver-monitoring apps presents a lucrative opportunity for mobile app developers to create innovative and user-friendly solutions for safer driving.
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