Stars Lend Their Voices to New PETA Ad Campaign
7seventeen — March 9, 2009 — Marketing
References: telegraph
PETA’s never really been an organization known for its subtlety, so you probably shouldn’t be surprised by the skinned CGI animals crawling around and griping in their new commercial.
In the latest ad, a part of their “Stolen For Fashion” campaign, an animated duo voiced by comedian Ricky Gervais and popstar (and longtime PETA supporter) Pink confront a fashionista over her sartorial choices. I guess if I was running around skinless like Gervais’ rabbit character, I’d be a bit on the peeved side, too.
The video will be debuted during Fashion Week in Paris during a Q & A session held by designer Stella McCartney, Pink and Dan Mathews, the vice-president of PETA.
In the latest ad, a part of their “Stolen For Fashion” campaign, an animated duo voiced by comedian Ricky Gervais and popstar (and longtime PETA supporter) Pink confront a fashionista over her sartorial choices. I guess if I was running around skinless like Gervais’ rabbit character, I’d be a bit on the peeved side, too.
The video will be debuted during Fashion Week in Paris during a Q & A session held by designer Stella McCartney, Pink and Dan Mathews, the vice-president of PETA.
Trend Themes
1. CGI Animated Animals - The use of skinned CGI animals in PETA's ad campaign demonstrates the potential for using realistic animated characters to convey powerful messages.
2. Celebrity Voiceovers - The involvement of Ricky Gervais and Pink in this PETA ad campaign highlights the trend of using celebrity voices to bring animated characters to life.
3. Fashion Activism - PETA's 'Stolen For Fashion' campaign showcases the growing trend of using fashion as a platform for activism and raising awareness about animal cruelty in the industry.
Industry Implications
1. Advertising - The use of animated animals in PETA's commercial implies potential disruption in the advertising industry through the use of innovative and attention-grabbing visuals.
2. Entertainment - The involvement of celebrities in this PETA campaign presents opportunities for the entertainment industry to collaborate with organizations advocating for social causes.
3. Fashion - The 'Stolen For Fashion' campaign creates opportunities for the fashion industry to address ethical concerns and promote sustainability in their practices.
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