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Starry-Themed Sneaker Colorways

Clean the Sky - Positive Eco Trends & Breakthroughs

Blondey McCoy Unveils a Starlight Blue Superstar Sneaker Model

— December 17, 2020 — Fashion
Blondey McCoy introduces his third Superstar collaboration alongside adidas and this time around, he launches a Starlight Blue colorway of the iconic silhouette. The colorway is bright and captivates attention due to the transparent TPE uppers.

This is tinged with a blue hue to give it some slight color, which gives it a chilly aesthetic and references the namesake of the color. Details include black Three Stripes as the branding detail and black can also be seen at the heel. Blondey's name can be seen at the midfoot in a gold hue as the tongue takes on the same color as the rest of the shoe done in blue. Rounding out the shoe is the traditional blue and white badge and red laces.

Image Credit: Thames Mmxx
Trend Themes
1. Transparent Sneaker Uppers - The use of transparent TPE uppers in sneaker design presents an opportunity for disruptive innovation in the footwear industry, allowing for unique color combinations and visual effects.
2. Color-changing Footwear - The Starlight Blue colorway of the adidas Superstar model demonstrates the potential for color-changing technology in footwear, creating a dynamic and engaging consumer experience.
3. Collaborative Sneaker Releases - Blondey McCoy's collaboration with adidas on the Superstar model highlights the trend of high-profile partnerships in the sneaker industry, providing opportunities for cross-branding and co-creation.
Industry Implications
1. Footwear - The introduction of starry-themed sneaker colorways in the footwear industry opens up avenues for creativity and differentiation, allowing brands to attract consumers with unique designs.
2. Fashion - The standout design of the Starlight Blue Superstar sneaker by Blondey McCoy appeals to fashion-conscious consumers, presenting opportunities for disruptive innovation in the fashion industry through bold and innovative collaborations.
3. Sportswear - By incorporating transparent TPE uppers and unique color combinations, the Starlight Blue Superstar sneaker offers a disruptive innovation opportunity in the sportswear industry, allowing brands to create visually striking and performance-enhancing footwear.
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